By complying with the HRC’s controversial demands, Bridgestone increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Bridgestone uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. The company supports the Equality Act and was a sponsor of Nashville Pride 2022. For these reasons, Bridgestone receives a High Risk rating.