Christian Dior - 1792 Exchange

Rating Overview

Christian Dior is Medium Risk.

Christian Dior often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company elevates merit, excellence, and integrity ahead of race and identity-based policies. Dior occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.

Rating Criteria

Corporate Weaponization Risk Levels
Criteria	Risk Level
Cancellations	Lower Risk
Discriminatory Philanthropy	High Risk
Employment Protection	Lower Risk

Corporate Weaponization ⓘ

Corporate Governance and Public Policy Risk Levels
Criteria	Risk Level
Advocacy Bias	Medium Risk
Funding	High Risk
Political Actions	No Data

Corporate Governance and Public Policy ⓘ

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization

Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

Lower

Rationale:

Dior has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (1).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

High

Rationale:

Dior will not match employee donations to religious organizations. “Company matching payments will not be made to: Religious organizations, houses of worship” (1).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

Lower

Rationale:

The Christian Dior Group protects its employees against viewpoint discrimination (1).

Corporate Governance and Public Policy

Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

Medium

Rationale:

Dior after the US Supreme Court voted to overturn Roe v. Wade, Dior creative director Maria Grazia Chiuri gave an interview in which she criticized the decision (1). The company used transgender celebrity Jin Xing to announce its new fragrance, Dior J’adore (2).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

After the Roe v. Wade decision, LVMH leadership reiterated that LVMH already reimburses employees for abortion-related travel costs (1). Though Dior is not legally a subsidiary of LVMH, the two corporations have the same leadership, and Dior cites LVMH-wide rules on its employment page (2).

Criteria:

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level:

N/A

Rationale:

Dior does not operate a PAC or engage in lobbying at this time (1)(2)(3).