By complying with the HRC’s controversial demands, CarMax increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. CarMax uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. CarMax has pledged $1 million to the Black Lives Matter movement and sponsored a Virginia Pride fest. For these reasons, CarMax receives a High Risk rating.