AssetMark

California
Diversified Financials

Corporate Bias Rating

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Risk Level:

Rating - Caution
Medium Risk

Summary:

AssetMark often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company implements race and identity-based policies that replace merit, excellence, and integrity with preferential treatment and outcomes. AssetMark occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.

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Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

AssetMark received a score of 40 on the 2025 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. The company recruits employees based on sexual identity issues. The company discriminates against vendors that do not promote divisive sex and gender policies, indicating it prioritizes sexual issues over merit (1)(2). AssetMark integrates ESG into all of its business practices. The company stated, “We integrate ESG considerations and responsible business practices into our investment analysis and proprietary solutions to support the financial decision-making of advisors and their clients” (1)(2). However, the company has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (3).

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

AssetMark does not appear to discriminate against charitable organizations based on views or beliefs (1).

Criteria

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level
Rationale

AssetMark appears to prioritize diversity over merit in its business structure. From its 2022 ESG report: “Our EVP of Human Resources and Program Management oversees our DI strategy and practices, including our initiatives around hiring, promotion, retention and attrition”(1). AssetMark does not provide viewpoint protections for its employees (2)(3).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

AssetMark supports ESG within its business practices. AssetMark stated, “Our teams integrate ESG and Values-Driven Investing Strategies within our investment solutions primarily in two ways – selection of ESG strategies from independent investment management firms and through proprietary portfolio construction for values-based solutions.” (1). Otherwise, there are no publicly known cases of AssetMark using its reputation to advance ideological causes or policies (2).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

AssetMark partners with One-n-Ten, which provides programming regarding life-changing medical and hormonal treatments to potentially underage youths, among many other health services (1)(2)(3). Otherwise, there are no publicly known cases of AssetMark using corporate funds to advance ideological causes, organizations, or policies (4).

Criteria

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

AssetMark does not operate a PAC or engage in lobbying at this time (1)(2)(3).

Board Bias

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1792 Exchange has not yet compiled data about the board of directors or political contributions of leadership for this company.

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