Avocado Green Mattress

Hoboken, New Jersey
Consumer Durables and Apparel

Corporate Bias Rating

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Risk Level:

Rating - Caution
Medium Risk

Summary:

Avocado Green Mattress is Medium Risk. The company often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company elevates merit, excellence, and integrity ahead of race and identity-based policies. Avocado Green Mattress occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.

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Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Avocado Green Mattress integrates ESG into its business practices. From its Sustainability page: “We ask that our suppliers meet… credible environmental certifications at the company level (e.g. Climate Neutral, 1% for the Planet)” (1). However, it has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (2).

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Avocado Green Mattress does not appear to discriminate against charitable organizations based on views or beliefs (1)(2).

Criteria

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level
Rationale

Avocado Green Mattress does not provide viewpoint protections for its employees (1)(2)(3).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Avocado Green Mattress  supports ESG within its business practices. From its certifications page: “At Avocado, we let our certifications do the talking. The… Greenguard Gold, B Corp, and Climate Neutral are some of the toughest certifications for safety, non-toxicity, social impact, and environmental responsibility” (1). Also, from Avocado’s 2023 impact report: “Due to our leadership on climate, Avocado was named a recipient of the Trailblazer Award at the 2023 Net Zero Conference. Each year, the Trailblazer Awards celebrate leaders who are working to build a net zero future. Awardees include changemakers who are making an impact in the areas of climate, carbon, equity, ESG, resilience, net zero, and more” (2). The company’s CEOs, Jeff D’Andrea & Vy Nguyen denounced various states’ legislative efforts to protect election integrity and security (3).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Avocado Green Mattress has not used corporate funds to advance ideological causes, organizations, or policies (1).

Criteria

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Avocado Green Mattress does not operate a PAC or engage in lobbying at this time (1)(2)(3).

Board Bias

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1792 Exchange has not yet compiled data about the board of directors or political contributions of leadership for this company.

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