Black Rifle Coffee Company

Texas
Food Beverage and Tobacco

Corprate Bias Ratings

Risk Level:

Rating - Clear
Lower Risk

Black Rifle Coffee Company, a veteran-owned and operated coffee company, has not terminated business relationships due to views or beliefs. However, the CEO did a controversial interview with the New York Times in 2021 where he claimed that he would pay to dissociate from certain far-right customer groups. Black Rifle does not provide its employees with protection against viewpoint discrimination although, it does not discriminate against religious organizations in its charitable giving. The company has not used its corporate reputation or funds to advance ideological causes hostile to freedom of expression. For these reasons, Black Rifle Coffee Company receives a Lower Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Black Rifle Coffee Company has not publicly fired customers, suppliers, or vendors based on political views or religious beliefs.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Due to Black Rifle’s charitable giving mission, it does not discriminate against religious organizations (1)(2).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Black Rifle Coffee Company does not provide viewpoint protections for its employees (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Black Rifle Coffee Company was accused of going “woke” in 2021 after the CEO made comments against those on the far-right, stating he would pay them to leave his brand (1)(2)(3)(4).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Black Rifle Coffee Company has not used corporate funds to advance ideological causes, organizations, or policies.

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Black Rifle Coffee Company does not operate a PAC at this time.

All links were last accessed and all information was updated on:
October 20, 2023

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