Black Rifle Coffee Company, a veteran-owned and operated coffee company, has not terminated business relationships due to views or beliefs. However, the CEO did a controversial interview with the New York Times in 2021 where he claimed that he would pay to dissociate from certain far-right customer groups. Black Rifle does not provide its employees with protection against viewpoint discrimination although, it does not discriminate against charitable organizations based on views or beliefs. The company has not used its corporate reputation or funds to advance ideological causes hostile to freedom of expression. For these reasons, Black Rifle Coffee Company receives a Lower Risk rating.