Brooks Running

Washington
Consumer Durables and Apparel

Corprate Bias Ratings

Risk Level:

Rating - Caution
Medium Risk

Brooks Running vets vendors for LGBTQ policies and uses its corporate reputation and funds to advance ideological causes hostile to freedom of expression. The company covers the cost of "medically necessary transition-related care” for its employees and their children. Brooks has promoted LGBTQ athletes and promoted equity causes. However, Brooks Running does provide protections for its employees against viewpoint discrimination. There are no publicly known cases of Brooks Running terminating business relationships due to views or beliefs. For these reasons, Brooks Running receives a Medium Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Brooks Running requires that all organizations must align with its non-discrimination policy (1). Due to this requirement, it is likely some religious organizations would not be eligible.

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Brooks Running provides protections against viewpoint discrimination (1)(2).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

 The company has continued its commitment to the Camber Outdoors CEO Outdoor Equity Pledge and joined the Outdoor CEO Diversity Pledge (1). In 2020, Brooks Running joined a partnership with the Running Industry Diversity Coalition (RIDC) (2). Brooks Running partnered with International Front Runners, to create the Run Proud collection, an LGBTQ campaign (3).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Brooks Running partnered with Front Runners to sponsor LGBTQ+ athletes (1). The company sponsored “Mikah Meyer’s Run Across Mississippi” campaign for LGBTQ+ outdoor equality and in June 2021 sponsored the “Black Girls Run!” second annual eRACE Racism virtual challenge (2)(3). Brooks Running has a perfect score on the HRC’s 2022 Corporate Equality Index. This score indicates the company covers the cost of “medically necessary transition-related care” for its employees and their children (4)(5).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Brooks Running does not operate a PAC at this time.

All links were last accessed and all information was updated on:
September 29, 2023

Company reports are intended for educational use only. Full Disclaimer

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