Brooks Sports scored a 100 out of 100 on the 2023-2024 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with the HRC’s controversial demands, Brooks Sports (Brooks) increases the risk of dividing employees, alienating customers and harming shareholders. The company provides a benefits package for employees which covers transgender medical procedures for covered employees and dependents, including children. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Brooks forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. Brooks has promoted LGBTQ athletes and promoted equity causes. The company's CEO signed the CEO Action for Diversity and Inclusion pledge and supports the Equality Act. Brooks partnered with Front Runners to sponsor LGBTQ+ athletes. For these reasons, Brooks Running receives a High Risk rating.