Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk


By complying with the HRC’s controversial demands, JCPenney, which is an American retail company, increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children and provides specific sexual orientation and gender identity-based benefits. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. JCPenney uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. JCPenney has not publicly terminated business relationships based on views or beliefs, despite its pledge to vet vendors for LGBTQ policies. JCPenney openly opposes various state laws designed to protect girls' sports, among other things. JCPenney does not protect its employees from viewpoint discrimination, signed the CEO Action for Diversity & Inclusion pledge, and promotes its "Pride Shop." JCPenney covers the cost of "medically necessary transition-related care” for its employees and their children and has made financial contributions to The Point and The Trevor Project. The company opposed various state and local legislation intended to protect parental rights, girls’ sports, bathroom facilities, and gendered spaces. For these reasons, JCPenney receives a High Risk rating.

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