JCPenney

Texas
Retailing

Corprate Bias Ratings

Risk Level:

Rating - Caution
Medium Risk

JCPenney which is an American retail company, has not publicly terminated business relationships based on views or beliefs, despite its pledge to vet vendors for LGBTQ policies. JCPenney openly opposes various state laws designed to protect girls' sports, among other things. JCPenney does not protect its employees from viewpoint discrimination, signed the CEO Action for Diversity & Inclusion pledge, and promotes its "Pride Shop." JCPenney covers the cost of "medically necessary transition-related care” for its employees and their children and has made financial contributions to The Point and The Trevor Project. For these reasons, JCPenney receives a Medium Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

JCPenney received a 90 on the Corporate Equality Index from the Human Rights Campaign (HRC). Among other requirements, this means the company has pledged to vet vendors based on LGBTQ policies (1). JCPenney has not publicly fired customers, suppliers, or vendors based on views or beliefs.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

 JCPenney does not discriminate against religious organizations in its charitable giving (1)(2).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

JCPenney does not protect its employees from viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

JCPenney signed the CEO Action for Diversity & Inclusion pledge (1). JCPenny openly opposes state legislation designed to protect female sports that it deems “anti-LGBTQ” (2) JCPenney promotes its “Pride Shop” with LGBTQ-related merchandise (3).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

JCPenney donated $400,000 to ideological organizations including The Point Foundation, an LGBTQ organization (1). JCPenny partners with and has made financial contributions to The Trevor Project (2). JCPenny’s HRC CEI profile indicates the company covers the cost of “medically necessary transition-related care” for its employees and their children (3)(4).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

JCPenney’s PAC has not been active since 2018 (1).

All links were last accessed and all information was updated on:
September 11, 2023

Company reports are intended for educational use only. Full Disclaimer

Generate Reports
Clear
Toast

This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy.

Accept