Keurig Dr. Pepper

7 UP, Crush, Sun Drop, Canada Dry, Sunkist, Mott's, Schweppes, ReaLemon, Snapple, Core, RC Cola, Yoo-Hoo, A&W Root Beer, Bai, Stewart's, IBC, Margaritaville, Green Mountain, Swiss Miss, The Original Donut Shop Coffee, Krispy Kreme, Panera Bread, McCafe, Cinnabon, Newman's Own, Peet's Coffee
Massachusetts
Food Beverage and Tobacco

Corprate Bias Ratings

Risk Level:

Rating - Caution
Medium Risk

Keurig Dr. Pepper is the parent company of many food and beverage brands. JAB Holding Company and Mondelez International are minority owners. Keurig Dr. Pepper vets vendors according to LGBTQ policies and does not provide its employees with protections against viewpoint discrimination, but has not publicly terminated business relationships based on views or beliefs. The company covers the cost of "medically necessary transition-related care" for its employees and their children. Keurig Dr. Pepper is a brass sponsor of Out & Equal. However, it does not discriminate against religious organizations in its charitable giving and has not used its reputation or PAC contributions for ideological purposes. For these reasons, Keurig Dr. Pepper receives a Medium Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Keurig Dr. Pepper received a score of 100 on the Corporate Equality Index from the Human Rights Campaign (1)(2). Among other requirements, this means the company has pledged to vet vendors for LGBTQ policies. However, the company has not publicly terminated business relationships due to political views or religious beliefs. Keurig Dr. Pepper paused advertising on conservative commentator Sean Hannity’s Fox News segment after his comments regarding U.S. Senate candidate Roy Moore’s sexual misconduct allegations in 2017, but CEO Bob Gamgort later reversed the decision and apologized for “taking sides” (3).

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Keurig Dr. Pepper does not discriminate against religious organizations in its charitable giving. Its charitable giving is mission-based, primarily focusing on providing underprivileged communities with sporting opportunities and equipment (1). One of the company’s primary giving partners is KABOOM!, which does not discriminate against religious organizations in its distribution of grants (2). Keurig Dr. Pepper’s employee donation matching program also permits the matching of donations to the charitable services of houses of worship (3).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Keurig Dr. Pepper does not provide viewpoint protections for its employees (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Keurig Dr. Pepper has not supported ideological causes or policies (1).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Keurig Dr. Pepper has a perfect score on the HRC’s 2022 Corporate Equality Index. This score indicates the company covers the cost of “medically necessary transition-related care” for its employees and their children (1)(2). Keurig Dr. Pepper is a brass sponsor of Out & Equal (3).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
Rationale

Keurig Dr. Pepper has not used its PAC donations for ideological purposes (1).

All links were last accessed and all information was updated on:
November 28, 2023

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