Keurig Dr. Pepper

Massachusetts
Food Beverage and Tobacco

Risk Level:

Rating - Clear
Lower Risk

Summary:

While there are no publicly known cases of Keurig Dr. Pepper terminating business relationships due to ideological beliefs, the company vets suppliers according to its LGBTQ policies. The company apologized for "taking sides" when it pulled advertisements from Sean Hannity's show in 2017 and has not otherwise used corporate dollars of its image for ideological purposes hostile to freedom of expression. For these reasons, Keurig Dr. Pepper receives a "Lower Risk" rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Keurig Dr. Pepper received a score of 100% on the Corporate Equality Index from the Human Rights Campaign (1). Among other requirements, this means the company has pledged to vet vendors for LGBTQ policies. The company has not publicly terminated other business relationships due to political or religious affiliations.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Keurig Dr. Pepper’s charitable giving is mission-based, primarily focusing on providing underprivileged communities with sporting opportunities and equipment (1). One of the company’s primary giving partners is KABOOM!, which does not discriminate against religious organizations in its distribution of grants (2). Keurig Dr. Pepper’s employee donation matching program also permits the matching of donations to the charitable services of houses of worship (3).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Keurig Dr. Pepper does not protect against political viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Keurig Dr. Pepper has not supported ideological causes, policies, or organizations.

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Keurig Dr. Pepper paused advertising on conservative commentator Sean Hannity’s Fox News segment after his comments regarding U.S. Senate candidate Roy Moore’s sexual misconduct allegations in 2017, but CEO Bob Gamgort later reversed the decision and apologized for “taking sides” (1). There are no publicly known cases of Keurig Dr. Pepper using corporate dollars to support ideological groups or agendas hostile to freedom of expression.

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
Rationale

The Keurig Dr. Pepper PAC contributes to political campaigns in a bipartisan manner without ideological prejudice or partisan goals (1)(2).

All links were last accessed and all information was updated on:
March 24, 2023

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