Ogilvy

New York
Commercial and Professional Services

Corprate Bias Ratings

Risk Level:

Rating - Caution
Medium Risk

Ogilvy, an advertising and PR firm, vets vendors according to LGBTQ policies and does not provide its employees with protections against viewpoint discrimination. Though, Ogilvy has not publicly terminated business relationships based on views or beliefs. The company covers the cost of "medically necessary transition-related care” for its employees and their children. Ogilvy has used its reputation to support "anti-racism" and critical race theory. For these reasons, Ogilvy receives a Medium Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Ogilvy received a score of 100 on the Corporate Equality Index from the Human Rights Campaign (1). Among other requirements, this means Ogilvy vets suppliers according to LGBTQ policies. Ogilvy has not publicly fired customers, suppliers, or vendors based on political views or religious beliefs.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Ogilvy does not have a rule discriminating against religious organizations in its charitable giving (1)(2).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Ogilvy does not provide viewpoint protections to employees (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

In 2020, Ogilvy compiled and published a list of “Anti-Racism Resources” that included books such as White Fragility by Robin DiAngelo and How To Be An Antiracist by Dr. Ibram X. Kendi (1). In that same year, Ogilvy released a report entitled Justice and Brand Accountability, in which it encouraged other companies to fully buy into the Black Lives Matter (BLM) movement, including by following and quoting the official BLM movement’s Instagram page on social media (2).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

In 2020, Ogilvy announced that it would match up to $1000 per employee to any of the 25 organizations supporting racial justice; however, nowhere does the company specify which organizations it included in the giving campaign (1). Ogilvy’s parent company, WPP, released a list of organizations it supported through a similar matching campaign at the same time, although it is unclear whether Ogilvy used the same list (2). Ogilvy has a perfect score on the HRC’s 2022 Corporate Equality Index. This score indicates the company covers the cost of “medically necessary transition-related care” for its employees and their children (3)(4).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Ogilvy does not operate a PAC at this time.

All links were last accessed and all information was updated on:
August 23, 2023

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