Ogilvy

New York, New York
Commercial and Professional Services

Corporate Bias Rating

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Risk Level:

Rating - Caution
Medium Risk

Summary:

Ogilvy is Medium Risk. The company often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company elevates merit, excellence, and integrity ahead of race and identity-based policies. Ogilvy occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.

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Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

The Ogilvy Group received a score of 30 on the 2025 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. The company recruits employees based on sexual identity issues. The company discriminates against vendors that do not promote divisive sex and gender policies, indicating it prioritizes sexual issues over merit (1)(2). However, Ogilvy has not canceled customers, suppliers, or vendors based on political views or religious beliefs (3).

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Ogilvy’s HRC 2025 CEI rating indicates the company will not donate to non-religious charities unless they embrace controversial sexual identity policies (1)(2). Ogilvy does not publish charitable giving guidelines (3)(4)(5).

Criteria

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level
Rationale

Ogilvy does not provide viewpoint protections for its employees (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

In 2020, Ogilvy compiled and published a list of “Anti-Racism Resources” that included books such as White Fragility by Robin DiAngelo and How To Be An Antiracist by Dr. Ibram X. Kendi (1). In that same year, the company released a report entitled Justice and Brand Accountability, in which it encouraged other companies to fully buy into the Black Lives Matter (BLM) movement, including by following and quoting the official BLM movement’s Instagram page on social media (2).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

In 2020, Ogilvy announced that it would match up to $1,000 per employee to any of the 25 organizations supporting racial justice; however, nowhere does the company specify which organizations it included in the giving campaign (1). The company’s parent company, WPP, released a list of organizations it supported through a similar matching campaign at the same time, although it is unclear whether Ogilvy used the same list (2). Otherwise, there are no publicly known cases of Ogilvy using corporate funds to advance ideological causes, organizations, or policies (3).

Criteria

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Ogilvy does not operate a PAC or engage in lobbying at this time (1)(2)(3).

Board Bias

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1792 Exchange has not yet compiled data about the board of directors or political contributions of leadership for this company.

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