Peloton Interactive

New York
Consumer Durables and Apparel, Media and Entertainment

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk


Peloton scored a 100 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with the HRC’s controversial demands, Peloton increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children and provides specific sexual orientation and gender identity-based benefits. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Peloton forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. Peloton promised to be an "antiracist organization" and funds the research of prominent antiracist author Ibram X. Kendi. Peloton regularly uses its corporate reputation and funds to support gender ideology and has lobbied for the Equality Act. The company pledged $20 million to BLM and related causes and is a corporate partner of the NGLCC. Peloton opposed various state and local legislation intended to protect parental rights, girls’ sports, bathroom facilities, and gendered spaces. For these reasons, Peloton receives a High Risk rating.

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