Peloton Interactive

Consumer Durables and Apparel

Risk Level:

Rating - Caution
Medium Risk

Summary:

Peloton Interactive has not terminated business relationships for any reason, though it does vet suppliers according to their LGBTQ protections. The company does not have viewpoint protections for its employees. Peloton has promised to be an "antiracist organization" and funds the research of prominent antiracist author Ibram X. Kendi. The company has regularly used its corporate reputation to support ideological agendas, such as supporting the Equality Act, opposing the protection of women's and girls' sports in favor of transgender ideology, and opposing the Florida Parental Rights in Education Law. For these reasons, Peloton receives a "Medium Risk" rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

There are no publicly known cases of Peloton terminating business relationships due to religious or political beliefs. Peloton received a score of 100 from the Human Rights Campaign’s (HRC) Corporate Equality Index. Among other requirements, this means that Peloton has pledged to vet vendors based on LGBTQ policies (1).

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Peloton does not publicly disclose its gift-matching guidelines. Peloton restricts its charitable giving to local food banks, employee disaster relief, and donations of its equipment to hospitals and other related organizations (1). It does not discriminate against faith-based charities.

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Peloton does not protect employees from viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Peloton signed an open letter in support of the Equality Act (1). Peloton signed onto a letter from the HRC, which condemned “anti-LGBTQ” legislation, which included bills protecting women’s and girls’ sports (2). Peloton has pledged to be an “anti-racist organization” and promised to fight “systemic racism” (3). In response to the death of George Floyd, Peloton had two of its instructors host classes that consisted of anti-racist advocacy (4). The company offers employees paid time off to support the political advocacy of their choice (5). Peloton opposed the Florida Parental Rights in Education Act, which prohibits teaching gender identity and sexual orientation in schools to kids in K-3rd grade (6).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Peloton funds the work of anti-racist scholar Ibram X. Kendi through his Center for Antiracist Research at Boston University (1).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Peloton does not have an active PAC.

All links were last accessed and all information was updated on:
January 2, 2023

Company reports are intended for educational use only. Full Disclaimer

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