Peloton Interactive

New York
Consumer Durables and Apparel, Media and Entertainment

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk

Summary:

Peloton scored a 100 out of 100 on the 2023-2024 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with the HRC’s controversial demands, Peloton increases the risk of dividing employees, alienating customers and harming shareholders. The company provides a benefits package for employees which covers transgender medical procedures for covered employees and dependents, including children. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Peloton forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. The company supports the Equality Act, a controversial bill and signed a letter from the HRC, which condemned "anti-LGBTQ" legislation, including bills protecting women's and girls' sports. Peloton opposed the Florida Parental Rights in Education Act, which would prohibit teaching gender identity and sexual orientation to kids in K-3rd grade. The company has pledged to be an "anti-racist organization" and promised to fight "systemic racism". In response to the death of George Floyd, Peloton had two of its instructor's host classes that consisted of anti-racist advocacy. Peloton opposed various state and local legislation intended to protect parental rights, girls’ sports, bathroom facilities, and gendered spaces. The company opposed legislation in Iowa intended to protect parental rights, girls’ sports, bathroom facilities, and gendered spaces. Peloton’s CEO, John Foley, signed the CEO Action for Diversity & Inclusion pledge, which includes a commitment to promote DEI through bias education training in the workplace. The company funds the work of anti-racist scholar Ibram X. Kendi through his Center for Antiracist Research at Boston University. Peloton pledged a total of $20 million to Black Lives Matter and related causes. The company is also a corporate partner of the National LGBT Chamber of Commerce and lobbied for the Equality Act. For these reasons, Peloton receives a High Risk rating.

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