Principal Financial

Principal Asset Management
Des Moines, Iowa
Diversified Financials, Insurance

Corporate Bias Rating

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Risk Level:

Rating - Caution
Medium Risk


Principal Financial, an insurance and investment company, does not provide viewpoint protections for its employees but has not publicly terminated business relationships based on views or beliefs. Principal Financial scored a 90 on the 2023-2024 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with Human Rights Campaign’s controversial demands, Principal Financial increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children and provides specific sexual orientation and gender identity-based benefits. Principal Financial uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. The company is a signatory of the Business Roundtable's 2019 Statement on the Purpose of Corporation, which promotes stakeholder capitalism. However, it does not discriminate against charitable organizations based on views or beliefs and has not lobbied for ideological purposes. For these reasons, Principal Financial receives a Medium Risk rating.

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Board Bias

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CEO of Principal Financial

Daniel J. Houston

Daniel J. Houston


Headquartered in Des Moines, Iowa, Principal Financial is a member of the Fortune 250 operating in the Diversified Financials industry. Daniel J. Houston and Daniel J. Houston serve as CEO/President and Chairman, respectively, leading the company’s C-suite executive team and the board of directors. Amongst these teams, the collective leadership is responsible for $78,654 to Republican causes and $117,838 to Democratic causes. Under their tenure, Principal Financial currently holds a 'Medium Risk' risk rating.

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Political Contributions of Leadership:





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