Pure Storage received a score of 95 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC). By complying with HRC’s controversial demands, Pure Storage increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children and provides specific sexual orientation and gender identity-based benefits. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Pure Storage forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. Pure Storage does not protect employees from viewpoint discrimination. Pure Storage has supported the Equality Act and opposed election security initiatives. The company is a member of the "Don't Ban Equality" business coalition. For these reasons, Pure Storage receives a High Risk rating.