Saatchi & Saatchi North America Inc.
Corporate Bias Rating
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Risk Level:
Summary:
Saatchi & Saatchi North America Inc. often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company implements race and identity-based policies that replace merit, excellence, and integrity with preferential treatment and outcomes. Saatchi & Saatchi occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.
View Full Corporate Bias Ratings ReportHas canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.
Saatchi & Saatchi received a score of 35 on the 2025 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. The company recruits employees based on sexual identity issues. The company discriminates against vendors that do not promote divisive sex and gender policies, indicating it prioritizes sexual issues over merit (1)(2). However, Saatchi & Saatchi has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (3).
Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.
Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.
Saatchi & Saatchi does not publish a nondiscrimination policy (1).
Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.
Saatchi & Saatchi advocated for abortion rights in 2022 when Roe v. Wade got overturned. It revamped an old ad campaign featuring a pregnant man and gave it the tagline “Would you be more careful with your vote if it was you that got pregnant?” (1)(2)(3). Otherwise, there are no publicly known cases of Saatchi & Saatchi using its reputation to advance ideological causes or policies (4).
Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.
Saatchi & Saatchi has not used corporate funds to advance ideological causes, organizations, or policies (1).
Board Bias
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1792 Exchange has not yet compiled data about the board of directors or political contributions of leadership for this company.