Tinuiti
Corporate Bias Rating
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Risk Level:
Summary:
Tinuiti is Medium Risk. The company often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company implements race and identity-based policies that replace merit, excellence, and integrity with preferential treatment and outcomes. Tinuiti occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.
View Full Corporate Bias Ratings ReportHas canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.
Tinuiti received a score of 80 on the 2026 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. The company recruits employees based on sexual identity issues. The company discriminates against vendors that do not promote divisive sex and gender policies, indicating it prioritizes sexual issues over merit (1)(2)(3). Tinuiti received a score of 45 on the 2025 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. The company recruits employees based on sexual identity issues. The company discriminates against vendors that do not promote divisive sex and gender policies, indicating it prioritizes sexual issues over merit (4)(5). However, Tinuiti has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (6).
Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.
Tinuiti’s HRC 2026 CEI rating indicates the company will not donate to non-religious charities unless they embrace controversial sexual identity policies (1)(2)(3). Tinuiti’s HRC 2025 CEI rating indicates the company will not donate to non-religious charities unless they embrace controversial sexual identity policies (4)(5). The company does not publish charitable giving guidelines (6).
Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.
Tinuiti’s HRC 2026 CEI rating indicates the company forces employees to attend at least one, controversial training on gender identity, sexual orientation, transgender issues, and divisive racial ideology. The company provides gender transition guidelines for its employees (1)(2)(3). Tinuiti does not provide viewpoint protections for its employees (4)(5).
Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.
Tinuiti’s HRC 2026 CEI rating indicates the company potentially agrees to allow a controversial stakeholder group focused on sexual identity issues to dictate marketing or advertising strategy. By doing so, the company risks dividing employees, alienating customers and harming shareholders (1)(2)(3). Tinuiti operates a Diversity Council, Inclusion Lab and Diversity Dialogue Spaces (4). The company uses its blog to publish articles on Inclusive Media and in support of HRC’s CEI (5)(6). Tinuiti uses its X account to support HRC initiatives (7)(8). The company supports an initiative published by E.L.F. Cosmetics on its X account. This initiative requires companies to meet racial and gender diversity quotas in company boards (9). The company opposed various state and local legislation intended to protect parental rights, girls’ sports, bathroom facilities, and gendered spaces (10)(11).
Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.
Tinuiti’s HRC 2026 CEI rating indicates the company has potentially pledged philanthropic support of at least one organization or event that promotes sex and gender ideology. By allowing a political stakeholder group to dictate operations, the company increases health care costs and risks dividing employees, alienating customers and harming shareholders (1)(2)(3)(4). Tinuiti has not used corporate funds to advance ideological causes, organizations, or policies (5).
Board Bias
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1792 Exchange has not yet compiled data about the board of directors or political contributions of leadership for this company.