Ulta Beauty

Household and Personal Products

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk


Ulta Beauty scored an 85 out of 100 on the 2023-2024 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with Human Rights Campaign’s controversial demands, Ulta Beauty increases the risk of dividing employees, alienating customers and harming shareholders. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Ulta Beauty forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. The company provides a benefits package for employees which covers travel/lodging costs for an abortion and transgender medical procedures for covered employees and dependents, including children. Ulta Beauty mandates training on inclusivity and unconscious bias for its associates. The company hosted popular transgender influencer Dylan Mulvaney on its podcast in October of 2022 and subsequently defended its choice and affirmed its commitment to the related movements on Twitter after online backlash. Ulta Beauty’s CEO, David Kimbell, signed the CEO Action for Diversity & Inclusion pledge, which includes a commitment to promote DEI through bias education training in the workplace. The company has donated to the Chicago Urban League. Ulta signed the Fifteen Percent Pledge and "committed to dedicate 15% of its shelf space to Black-owned brands". The company is a corporate partner of the National LGBT Chamber of Commerce. Ulta is a silver partner of PFLAG, an LGBTQ+ activist group that promotes books for children with sexually explicit and gender fluid content and advocates against laws that inform parents of their child’s gender dysphoria or prevent unapproved transgender medical treatments for minors. For these reasons, Ulta Beauty receives a High Risk rating.

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