Ulta Beauty

Illinois
Household and Personal Products

Corprate Bias Ratings

Risk Level:

Rating - Danger
High Risk

Ulta Beauty scored an 85 on the Human Rights Campaign’s (HRC) Corporate Equality Index (CEI). By complying with Human Rights Campaign’s controversial demands, Ulta Beauty increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Ulta Beauty forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. Ulta Beauty does not provide protections against viewpoint discrimination. However, it has not publicly terminated business relationships based on views or beliefs. The company provides a benefits package for employees which covers travel/lodging costs for an abortion. Ulta funds multiple LGBTQ organizations and hosted transgender influencer Dylan Mulvaney on its podcast to promote gender ideology. The company is a silver partner of PFLAG. For these reasons, Ulta Beauty receives a High Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Ulta Beauty received a score of 85 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. The company recruits employees based on sexual identity issues. The company discriminates against vendors that do not promote divisive sex and gender policies, indicating it prioritizes sexual issues over merit (1)(2). However, Ulta Beauty has not publicly fired customers, suppliers, or vendors based on political views or religious beliefs.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Ulta Beauty’s HRC CEI rating indicates the company will not donate to non-religious charities unless they embrace controversial sexual identity policies (1)(2). Ulta Beauty does not have a written rule prohibiting donations to faith-based charities or organizations (3).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Ulta Beauty’s HRC 2023 CEI rating indicates the company forces employees to attend multiple, controversial trainings on gender identity, sexual orientation, transgender issues, and divisive racial ideology (1)(2). Ulta Beauty does not provide viewpoint protections for its employees (3).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Ulta Beauty’s HRC 2023 CEI rating indicates the company agrees to allow a controversial stakeholder group focused on sexual identity issues to dictate marketing or advertising strategy (1)(2). By doing so, the company risks dividing employees, alienating customers and harming shareholders. Ulta Beauty is a member of the CEO Action for Diversity & Inclusion pledge (3). Ulta Beauty hosted popular transgender influencer Dylan Mulvaney on its podcast in October of 2022 and subsequently defended its choice and affirmed its commitment to the related movements on Twitter after online backlash (4)(5).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Ulta Beauty provides a benefits package for employees which covers travel/lodging costs for an abortion (1)(2). The company’s HRC 2023 CEI rating indicates the company covers transgender related costs for its employees and their children, including paid short-term leave, puberty blockers, cross-sex hormones, chest surgeries, genital surgeries, medical visits and lab monitoring, travel and lodging. Additionally, the company has pledged philanthropic support of at least one organization or event that promotes sex and gender ideology (3)(4). By allowing a political stakeholder group to dictate operations, the company increases health care costs and risks dividing employees, alienating customers and harming shareholders. Ulta has donated to the Chicago Urban League (5)(6). Ulta signed the Fifteen Percent Pledge and “committed to dedicate 15% of its shelf space to Black-owned brands” (7)(8). The company is a corporate partner of the National LGBT Chamber of Commerce (9)(10). Ulta is a silver partner of PFLAG, an LGBTQ+ activist group that promotes books for children with sexually explicit and gender fluid content and advocates against laws that inform parents of their child’s gender dysphoria or prevent unapproved transgender medical treatments for minors (11)(12)(13).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
Rationale

Ulta Beauty’s HRC 2023 CEI rating indicates the company publicly advocated for controversial sex and gender ideology through local, state or federal legislation or initiatives (1)(2). By allowing a political stakeholder group to dictate operations, the company risks dividing employees, alienating customers and harming shareholders. Ulta Beauty does not operate a PAC or report on its lobbying at this time (3)(4)(5).

All links were last accessed and all information was updated on:
February 21, 2024

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