WK Kellogg Co (Kellogg’s)

All-Bran, Corn Flakes, Crispix, Froot Loops, Frosted Flakes, Frosted Mini-Wheats, Kashi, Rice Krispies, Special K, Krave, Corn Pops, Raisin Bran, Vector, Apple Jacks
Food Beverage and Tobacco

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk


On October 2nd, 2023, Kellogg's split into two companies, WK Kellogg Co, which owns the North American cereal division, and Kellanova, which owns the rest of Kellogg's brands. Actions taken as Kellogg's are kept as Kellogg's while actions taken since the split by WK Kellogg Co are marked as WK Kellogg Co. Kellog's scored a 100 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with the HRC’s controversial demands, the company increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children and provides specific sexual orientation and gender identity-based benefits. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Kellogg's forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. The company provides a benefits package for employees which covers travel/lodging costs for an abortion and transgender medical procedures for covered employees and dependents, including children. Kellogg's does not provide viewpoint protections for its employees. The company pulled its ads from a conservative news network in 2016. America First Legal filed a letter with the EEOC requesting a civil rights investigation into Kellogg's over discriminatory practices in hiring. The company provides a benefits package for employees which covers travel/lodging costs for an abortion. Kellogg's pledged $90 million to BLM and related causes such as the Tides Foundation. Kellogg's signed an open letter in support of the Equality Act. The company embraces Critical Race Theory and is a corporate partner of the National LGBT Chamber of Commerce (NGLCC). Kellogg's opposed various state and local legislation intended to protect parental rights, girls’ sports, bathroom facilities, and gendered spaces. The company is a silver partner of PFLAG. The company is a signatory of the Institutional Limited Partners Association’s Diversity in Action Initiative, committing itself to specific actions that advance DEI within the governance and policies of the organization and the private equity industry more broadly. For these reasons, WK Kellogg Co receives a High Risk rating.

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