Zebra Technologies
Corporate Bias Rating
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Risk Level:
Summary:
Zebra Technologies is High Risk. The company yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company implements race and identity-based policies that replace merit, excellence, and integrity with preferential treatment and outcomes. Zebra Technologies embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues. This approach fails to safeguard free exercise, free speech, and free enterprise.
View Full Corporate Bias Ratings ReportHas canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.
Zebra received a score of 100 on the 2025 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. The company recruits employees based on sexual identity issues. The company discriminates against vendors that do not promote divisive sex and gender policies, indicating it prioritizes sexual issues over merit (1)(2). However, Zebra Technologies has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (3).
Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.
Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.
Zebra Technologies’ HRC 2025 CEI rating indicates the company forces employees to attend multiple, controversial trainings on gender identity, sexual orientation, transgender issues, and divisive racial ideology. The company provides gender transition guidelines for its employees and a specific benefits guide with a comprehensive explanation of transgender services funded by the company (1)(2). The company protects its employees against viewpoint discrimination (3).
Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.
Zebra Technologies’ HRC 2025 CEI rating indicates the company agrees to allow a controversial stakeholder group focused on sexual identity issues to dictate marketing or advertising strategy. By doing so, the company risks dividing employees, alienating customers and harming shareholders (1)(2). Zebra Technologies’ CEO is a member of the Business Roundtable (3). Zebra Technologies has published multiple educational articles and discussions on the BLM movement (4). Zebra Technologies CEO, Anders Gustafsson, signed the CEO Action for Diversity & Inclusion pledge, which includes a commitment to promote DEI through bias education training in the workplace (5)(6).
Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.
Zebra Technologies’ HRC 2025 CEI rating indicates the company covers transgender related costs for its employees and their children, including paid short-term leave, puberty blockers, cross-sex hormones, chest surgeries, genital surgeries, medical visits and lab monitoring, travel and lodging. Additionally, the company has pledged philanthropic support of at least one organization or event that promotes sex and gender ideology. By allowing a political stakeholder group to dictate operations, the company increases health care costs and risks dividing employees, alienating customers and harming shareholders (1)(2). Zebra Technologies sponsored Reading Pride, a local LGBTQ Pride event (3). Otherwise, there are no publicly known cases of Zebra Technologies using corporate funds to advance ideological causes, organizations, or policies (4).
Uses corporate political actions and/or financial contributions for ideological, non-business purposes.
Zebra Technologies’ HRC 2025 CEI rating indicates the company publicly advocated for controversial sex and gender ideology through local, state or federal legislation or initiatives. By allowing a political stakeholder group to dictate operations, the company risks dividing employees, alienating customers and harming shareholders (1)(2). Zebra Technologies does not operate a PAC at this time but has not lobbied for ideological purposes (3)(4)(5).
Board Bias
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1792 Exchange has not yet compiled data about the board of directors or political contributions of leadership for this company.