Crocs

Industries Consumer Durables and Apparel
Activism

Companies provide a benefit package for employees which covers travel/lodging costs for an abortion.

The biggest 1000 U.S. companies by revenue according to form 10-K.

Rating Overview

Risk Rating: Medium

Crocs is Medium Risk.

Crocs is Medium Risk. The company often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company elevates merit, excellence, and integrity ahead of race and identity-based policies. Crocs occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.

Rating Criteria

Corporate Weaponization Risk Levels
Criteria Risk Level
Cancellations Lower Risk
Discriminatory Philanthropy Lower Risk
Employment Protection Lower Risk

Corporate Weaponization

Corporate Governance and Public Policy Risk Levels
Criteria Risk Level
Advocacy Bias Lower Risk
Funding High Risk
Political Actions No Data

Corporate Governance and Public Policy

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization


Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

Lower

Rationale:

Crocs has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (1).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

Lower

Rationale:

Crocs does not appear to discriminate against charitable organizations based on views or beliefs (1)(2).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

Lower

Rationale:

Crocs protects its employees against viewpoint discrimination (1).

Corporate Governance and Public Policy


Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

Lower

Rationale:

Crocs has not supported ideological causes or policies (1).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

Crocs provides a benefits package for employees that covers travel/lodging costs for an abortion (1)(2). The company funded a drag show event with a “kids’ fashion show” (3). In 2021, the company partnered with the Gay and Lesbian Alliance Against Defamation (GLAAD) by releasing a Pride collection intended to “drive awareness around the organization’s efforts” (4). The company engaged in a similar GLAAD partnership in 2022 (5). Otherwise, there are no publicly known cases of the company using corporate funds to advance ideological causes, organizations, or policies (6).

Criteria:

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level:

N/A

Rationale:

Crocs does not operate a PAC or report on its lobbying at this time (1)(2)(3).