1792 Exchange launches ad campaign urging public companies to stay away from polarizing issues
Press Release: JDA Worldwide for 1792 Exchange
November 13, 2023
DAYTON, OH — 1792 Exchange, a non-profit organization with a mission to preserve freedom by steering public companies back to neutral on ideological issues, recently launched an ad campaign to get their message to a larger audience.
Their 15-second and 30-second television spots highlight boardrooms spending too much time on culture wars and ideologically divisive issues. “Some companies bring politics into the boardroom,” the ads warn. They then ask the audience, “Isn’t it time we got back to the business of business?”
The ads are running programmatically on national television and digitally as well.
“With these simple commercials, our mission is clear: keep politics out of corporations,” said President of 1792 Exchange, Paul Fitzpatrick. “America’s public companies have a fiduciary duty to do what’s best for shareholders and provide the best possible products and services they can. Whether it’s Disney, Target, or Ben & Jerry’s, companies have a duty to forgo their misadventures of ideologically driven agendas and get back to running financially healthy companies.”
1792 Exchange has released a number of “Spotlight Bias Reports” that highlight corporate activism and the underlying causes. As illustrated in the ad campaign, “Corporate Bias Ratings” examines over 2,000 companies and rates them as “low risk,” “medium risk,” or “higher risk” for their likelihood to cancel customers or discriminate against employees or vendors for religious or ideological reasons. This resource equips small businesses and non-profits to protect themselves from getting canceled while exposing ideological behaviors and policies that companies have pursued.
1792 Exchange is a 501 (c)(3), non-profit organization whose mission is to develop policy and resources to protect and equip non-profits, small businesses and philanthropy from “woke” corporations, to educate Congress and stakeholder organizations about the dangers of ESG (environmental, social, and governance) policies, and to help steer public companies in the United States back to neutral on ideological issues so they can best serve their shareholders and customers with excellence and integrity.