Linda Boff

Linda brings a strategic mindset, global perspective, and expertise in communicating with our key stakeholders. Under Linda’s leadership, GE’s marketing campaigns and fresh approach to media technology and content have driven strong results in global brand growth and recruitment efforts. GE has been recognized as AdWeek’s hottest digital marketer and won a coveted Cannes Grand Prix Award in 2016.
Linda is recognized as one of today’s most influential marketing executives. She was named 2017 AdWeek Grand Brand Genius and is a 2016 Matrix Award winner among other accolades. Linda is a past Chair of The Ad Council and a member of the ANA Executive Committee and Marketing 50.
Previously, Linda was GE’s executive director of global brand marketing. She also served as CMO of iVillage Properties, part of NBC Universal. Linda joined GE in early 2004 as leader of employee marketing after 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.