Lisa McKnight

Lisa McKnight is Executive Vice President and Chief Brand Officer of Mattel. She joined Mattel in 1998. Ms. McKnight has held several senior leadership positions at Mattel for nearly 25 years, including the global head of Barbie since 2016 and Executive Vice President and Global Head of Barbie and Dolls since 2019. Prior to leading Barbie in 2016, Ms. McKnight was the SVP of Marketing for North America working across the Mattel portfolio. Prior to Mattel, Ms. McKnight held agency advertising roles supporting clients like Taco Bell and Fairmont Hotels before transitioning to a marketing role at Gap, Inc. Ms. McKnight has served on the boards of MAKERS Women and the Toy Industry Foundation, with a focus on the DE&I committee and was previously the executive sponsor of Women of Mattel employee resource group. Ms. McKnight is a member of Women in Toys, through which she serves as a mentor to women in the toy, licensing, and entertainment industries.