Corprate Bias Ratings
Adidas vets vendors according to LGBTQ policies, is part of the Global Alliance for Responsible Media, and does not provide its employees with protections against viewpoint discrimination. However, it has not publicly terminated business relationships based on views or beliefs. The company covers abortion-related travel costs and "medically necessary transition-related care" for its employees and their children. Adidas pledged $120 million to BLM and related causes. The company denounced President Trump's immigration ban and has also advocated for biological men to compete in female sports. For these reasons, Adidas receives a Medium Risk rating.
Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.
Adidas received a score of 100 on the Human Rights Campaign’s (HRC) Corporate Equality Index (1). Among other requirements, this means the company has a written policy pledging to vet vendors for LGBTQ policies (2). Adidas is a member of the Global Alliance for Responsible Media, which aims to demonetize advertisements and suppress content that “vilifies” individuals based on sexual orientation and gender identity, discusses “debated social issues in a negative or partisan context” or spreads “hate speech” (3)(4)(5). However, Adidas has not publicly fired customers, suppliers, or vendors based on political views or religious beliefs.
Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.
Adidas will not donate to religious organizations. Its charitable giving guideline states that “In order to comply with our core belief, we do not utilize our Corporate Giving Program for the following purposes: Religious causes” (1).
Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.
Adidas corporately denounced former President Trump’s travel ban (1). It also ran an ad campaign featuring a biological man competing in female sports, saying that it is, in fact, possible for trans women to compete in female sports (2). Adidas has also released multiple Pride lines of clothing (3)(4).
Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.
Adidas provides up to $10,000 for employees to seek travel and lodging for the purposes of getting an abortion (1). The company has a perfect score on the HRC’s 2022 Corporate Equality Index. This score indicates the company covers the cost of “medically necessary transition-related care” for its employees and their children (2)(3). The company is a member of the Global Alliance for Responsible Media (4)(5)(6). Adidas has also pledged up to $120 million to Black Lives Matter and related causes (7).
All links were last accessed and all information was updated on:
November 27, 2023
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