Adidas

Germany
Consumer Durables and Apparel

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk

Summary:

Adidas scored a 95 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with the HRC’s controversial demands, Adidas increases the risk of dividing employees, alienating customers and harming shareholders. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Adidas forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. The company provides a benefits package for employees which covers travel/lodging costs for an abortion and transgender medical procedures for covered employees and dependents, including children. Adidas is part of the Global Alliance for Responsible Media and pledged $120 million to BLM and related causes. The company denounced President Trump's immigration ban and has also advocated for biological men to compete in female sports. For these reasons, Adidas receives a High Risk rating.

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