Adidas

Germany
Consumer Durables and Apparel

Corprate Bias Ratings

Risk Level:

Rating - Caution
Medium Risk

Adidas vets vendors according to LGBTQ policies, is part of the Global Alliance for Responsible Media, and does not provide its employees with protections against viewpoint discrimination. However, it has not publicly terminated business relationships based on views or beliefs. The company covers abortion-related travel costs and "medically necessary transition-related care" for its employees and their children. Adidas pledged $120 million to BLM and related causes. The company denounced President Trump's immigration ban and has also advocated for biological men to compete in female sports. For these reasons, Adidas receives a Medium Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Adidas received a score of 100 on the Human Rights Campaign’s (HRC) Corporate Equality Index (1). Among other requirements, this means the company has a written policy pledging to vet vendors for LGBTQ policies (2). Adidas is a member of the Global Alliance for Responsible Media, which aims to demonetize advertisements and suppress content that “vilifies” individuals based on sexual orientation and gender identity, discusses “debated social issues in a negative or partisan context” or spreads “hate speech” (3)(4)(5). However, Adidas has not publicly fired customers, suppliers, or vendors based on political views or religious beliefs.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Adidas will not donate to religious organizations. Its charitable giving guideline states that “In order to comply with our core belief, we do not utilize our Corporate Giving Program for the following purposes: Religious causes” (1).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Adidas does not provide viewpoint protections for its employees (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Adidas corporately denounced former President Trump’s travel ban (1). It also ran an ad campaign featuring a biological man competing in female sports, saying that it is, in fact, possible for trans women to compete in female sports (2). Adidas has also released multiple Pride lines of clothing (3)(4).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Adidas provides up to $10,000 for employees to seek travel and lodging for the purposes of getting an abortion (1). The company has a perfect score on the HRC’s 2022 Corporate Equality Index. This score indicates the company covers the cost of “medically necessary transition-related care” for its employees and their children (2)(3). The company is a member of the Global Alliance for Responsible Media (4)(5)(6). Adidas has also pledged up to $120 million to Black Lives Matter and related causes (7).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Adidas does not operate a PAC or report on its lobbying at this time (1)(2)(3).

All links were last accessed and all information was updated on:
November 27, 2023

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