Authentic Brands

Reebok, Forever 21, Nautica, Juicy Couture
New York
Retailing

Risk Level:

Rating - Clear
Lower Risk

Summary:

Although Authentic Brands does not provide viewpoint protections for its employees, it has not canceled contracts or fired employees for their views or beliefs. The company has used its corporate image to advance external political and social agendas. Authentic Brands hosts internal pro-LGBTQ events and messaging, but it works with vendors, employees, and clients of all persuasions. For these reasons, Authentic Brands receives a Lower Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

There are no publicly known examples of Authentic Brands firing employees or canceling contracts based on viewpoints.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Authentic Brands does not discriminate against religious organizations in its charitable giving (1)(2).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Authentic Brands does not protect its employees from viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Authentic Brands integrates DEI into all of its business practices (1)(2). Authentic Brands and its subsidiaries have published pieces supporting ideological gender theory (3).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

There are no publicly known cases of Authentic Brands donating to ideological groups hostile to freedom of expression (1).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Authentic Brands does not have a PAC.

All links were last accessed and all information was updated on:
May 11, 2023

Company reports are intended for educational use only. Full Disclaimer

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