CareFirst (BlueCross BlueShield)

Health Care Equipment and Services

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk


CareFirst scored a 100 out of 100 on the 2023-2024 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with the HRC’s controversial demands, CareFirst increases the risk of dividing employees, alienating customers and harming shareholders. The company provides a benefits package for employees which covers transgender medical procedures for covered employees and dependents, including children. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. CareFirst forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. CareFirst's BCBSA National Health Equity Strategy works with providers to address unconscious bias. The company has publicly supported the BLM and LGBTQ communities. Blue Cross & Blue Shield promotes its LGBTQ Safe Zone Certification Program and supports the Equality Act. Horizon BCBSNJ is a signatory of the Gender & Diversity KPI Alliance, appearing to prioritize diversity over merit in its business structure through the establishment of gender and racial targets for its leadership composition and its support of DEI in its hiring and promotions. The company opposed various state and local legislation intended to protect parental rights, girls’ sports, bathroom facilities, and gendered spaces. CareFirst signed the Health Sector Climate Pledge, committing itself to achieve net zero emissions by 2050. CareFirst, BCBS Association, Louisiana, Minnesota, Massachusetts, Michigan, North Carolina, Rhode Island CEO’s, signed the CEO Action for Diversity & Inclusion pledge, which includes a commitment to promote DEI through bias education training in the workplace. The company is a Corporate Member of the Mid-America LGBT Chamber of Commerce. CareFirst has donated to the Equality PAC and lobbied for ideological purposes. For these reasons, CareFirst receives a High Risk rating.

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