Choice Hotels International

Quality Inn
Consumer Services

Corporate Bias Rating

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Risk Level:

Rating - Caution
Medium Risk


Choice Hotels International Inc. scored a 90 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with the HRC’s controversial demands, Choice Hotels increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children. Choice Hotels forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. Choice Hotels does not provide viewpoint protections for its employees. The company is a member of the MCCA, indicating its focus on recruiting, retaining, and promoting employees based on race. However, Choice Hotels has not publicly terminated business relationships due to views or beliefs, and it does not appear to discriminate against charitable organizations based on views or beliefs. For these reasons, Choice Hotels receives a Medium Risk rating.

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