Deckers Brands

Teva, UGG, HOKA, Sanuk
California
Consumer Durables and Apparel

Corprate Bias Ratings

Risk Level:

Rating - Caution
Medium Risk

Deckers Brands vets vendors according to LGBTQ policies and does not protect its employees against viewpoint discrimination. However, the company has not publicly terminated business relationships based on views or beliefs. Deckers Brands implemented mandatory "anti-racism" training for employees and is a member of the Civic Alliance, which opposes strengthening voting legislation. The company regularly donates and uses its reputation to support ideological groups such as Planned Parenthood, Black Lives Matter (BLM), and the Human Rights Campaign (HRC). Deckers Brands also requires organizations abide by its charitable giving nondiscrimination policies. However, the company does not operate a PAC. For these reasons, Deckers Brands receives a Medium Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Deckers Brands has a written policy pledging to vet vendors for LGBTQ policies. It is applicable to all “business partners” of Deckers Brands and includes a commitment to not discriminate on the basis of sexual orientation (1). The company has not publicly fired customers, suppliers, or vendors based on political views or religious beliefs.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Deckers Brands’ charitable giving guidelines require that organizations abide by its nondiscrimination policy, including on the basis of sexual orientation and gender identity, thereby excluding some religious charities (1).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Deckers Brands does not provide viewpoint protections for its employees (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Deckers Brands is a member of Civic Alliance, which opposes legislation that strengthens the integrity of elections (1). In 2021, subsidiary Teva launched an LGBTQ-inspired line of footwear that was paired with a donation to the Human Rights Campaign (2). UGG a subsidiary of Deckers co-led an International Women’s Day campaign with Planned Parenthood in 2022 and a six-hour “virtual dance party” with BLM co-founder Patrisse Cullors in Los Angeles (3)(4). Deckers Brands also implemented mandatory anti-racism and implicit bias training in 2021 (5).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Deckers and its subsidiaries pledged $1 million to Black Lives Matter and related causes (1)(2)(3). The company’s subsidiary UGG also launched a donation campaign to Planned Parenthood in 2022 (4). Deckers subsidiary brand Teva made a $35,000 donation to the Human Rights Campaign in 2021 (5). Deckers Brand’s contributed to multiple ideological organizations including the Trevor Project and GLAAD in 2021 (6).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Deckers Brands does not operate a PAC at this time (1).

All links were last accessed and all information was updated on:
September 14, 2023

Company reports are intended for educational use only. Full Disclaimer

Generate Reports
Clear
Toast

This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy.

Accept