e.l.f. Beauty
Corporate Bias Rating
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Risk Level:
Summary:
e.l.f. Beauty is Medium Risk. The company often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company implements race and identity-based policies that replace merit, excellence, and integrity with preferential treatment and outcomes. e.l.f Beauty occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise
View Full Corporate Bias Ratings ReportHas canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.
Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.
e.l.f. Beauty does not appear to discriminate against charitable organizations based on views or beliefs (1).
Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.
e.l.f. Beauty appears to prioritize diversity over merit in its leadership composition. From its Diversity, Equity, and Inclusion Policy: “We have a goal to have…over 40% diverse employees” (1). e.l.f. Beauty requires employees to take unconscious bias training (2). e.l.f. Beauty protects its employees against viewpoint discrimination (3).
Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.
In October 2022, e.l.f. Beauty joined the Every Body Campaign, which is “the largest beauty industry-backed reproductive justice initiative in history” (1). e.l.f. Beauty offers DEI education to its employees, including a masterclass on LGBTQ issues (2). e.l.f. Beauty advocates for diversity in company leadership boards. From its press release: “e.l.f.’s ambition is to help double the rate …and diverse members added to corporate boards by 2027” (3). e.l.f. Beauty released a short film featuring a queer artist in the 2024 Tribeca X Award Competition (4). e.l.f. Beauty is committed to DEI in its business practices. From its 2024 DEI policy: “We promote DEI at all levels of our workforce, and our senior leadership team takes full ownership of our DEI initiatives and programs” (5).
Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.
Board Bias
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1792 Exchange has not yet compiled data about the board of directors or political contributions of leadership for this company.
In the News
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e.l.f. Beauty