Enterprise Holdings is the parent company owning Enterprise-Rent-a-Car, Alamo, National, and other car rental businesses. By complying with the HRC’s controversial demands, Enterprise increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children and provides specific sexual orientation and gender identity-based benefits. It also uses sex and gender ideology criteria in marketing and philanthropic support. Enterprise forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. The company supports and funds LGBTQ events and organizations. Enterprise ended a discount program for NRA members in 2018 and has donated to the Equality PAC. For these reasons, Enterprise Holdings receives a High Risk rating.