Hallmark Cards

Consumer Durables and Apparel

Risk Level:

Rating - Caution
Medium Risk

Summary:

Hallmark Cards has not terminated business relationships due to religious or political beliefs, though it does vet suppliers according to LGBTQ policies. Hallmark does not protect employees from viewpoint discrimination. Hallmark has run advertisements featuring same-sex couples and has asked for pro-Trump senators to return company donations. For these reasons, Hallmark Cards receives a "Medium Risk" rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Hallmark Cards received a score of 100 on the Corporate Equality Index from the Human Rights Campaign (1). Among other requirements, this means Hallmark Cards vets suppliers according to LGBTQ policies.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Hallmark Cards will donate to religious organizations that engage in community work under a separate 501(c)(3) status (1).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Hallmark Cards does not protect employees from viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

In 2019, Hallmark subsidiary Crown Media decided to pull an advertisement featuring a same-sex couple’s wedding from the Hallmark Channel after receiving pressure from conservative groups. However, the company later apologized for pulling the advertisement, and Crown Media’s CEO stepped down due to the controversy (1)(2).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Hallmark Cards has not donated to ideological organizations hostile to freedom of expression (1).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
Rationale

Hallmark Cards demanded that election-objecting Senators Josh Hawley (R-MO) and Roger Marshall (R-KS) return all campaign contributions they received from Hallmark’s PAC due to concerns that the Senators “do not reflect (the) company’s values” (1).

All links were last accessed and all information was updated on:
December 31, 2022

Company reports are intended for educational use only. Full Disclaimer

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