Hallmark Cards

Consumer Durables and Apparel

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk


Hallmark Cards scored an 85 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with Human Rights Campaign’s controversial demands, Hallmark Cards increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children and provides specific sexual orientation and gender identity-based benefits. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Hallmark Cards uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. Hallmark Cards does not provide viewpoint protections for its employees. However, Hallmark Cards has not publicly fired customers, suppliers, or vendors based on political views or religious beliefs. Hallmark has run advertisements featuring same-sex couples and is a corporate partner of the National LGBT Chamber of Commerce. The company also asked for pro-Trump Senators to return company donations and is a bronze partner of PFLAG. Hallmark is a Corporate Member of the Mid-America LGBT Chamber of Commerce. For these reasons, Hallmark Cards receives a High Risk rating.

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