Hallmark Cards

Missouri
Consumer Durables and Apparel

Corprate Bias Ratings

Risk Level:

Rating - Caution
Medium Risk

Hallmark Cards vets vendors according to LGBTQ policies and does not provide its employees with protections against viewpoint discrimination, though the company has not publicly terminated business relationships based on views or beliefs. The company covers the cost of "medically necessary transition-related care" for its employees and their children. Hallmark has run advertisements featuring same-sex couples and is a corporate partner of the National LGBT Chamber of Commerce. The company has asked for pro-Trump senators to return company donations. For these reasons, Hallmark Cards receives a Medium Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Hallmark Cards received a score of 100 on the Corporate Equality Index from the Human Rights Campaign (1). Among other requirements, this means Hallmark Cards vets suppliers according to LGBTQ policies. However, the company has not publicly terminated business relationships due to views or beliefs.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Hallmark Cards will donate to religious organizations that engage in community work under a separate 501(c)(3) status (1).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Hallmark Cards does not provide protections against viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

In 2019, Hallmark subsidiary Crown Media decided to pull an advertisement featuring a same-sex couple’s wedding from the Hallmark Channel after receiving pressure from conservative groups. However, the company later apologized for pulling the advertisement, and Crown Media’s CEO stepped down due to the controversy (1)(2).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Hallmark Cards is a corporate partner of the National LGBT Chamber of Commerce (1). Hallmark Cards has a perfect score on the HRC’s 2022 Corporate Equality Index. This score indicates the company covers the cost of “medically necessary transition-related care” for its employees and their children (2)(3).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
Rationale

Hallmark Cards has contributed to political candidates in a bipartisan manner consistent with business interests (1).

All links were last accessed and all information was updated on:
September 20, 2023

Company reports are intended for educational use only. Full Disclaimer

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