Hallmark Cards
Corporate Bias Rating
Expand Summary
Risk Level:
Summary:
Hallmark Cards scored an 85 out of 100 on the 2023-2024 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with Human Rights Campaign’s controversial demands, Hallmark Cards increases the risk of dividing employees, alienating customers and harming shareholders. The company provides a benefits package for employees which covers transgender medical procedures for covered employees and dependents, including children. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Hallmark Cards uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. Hallmark Cards does not provide viewpoint protections for its employees. However, Hallmark Cards has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs. Hallmark has run advertisements featuring same-sex couples and is a corporate partner of the National LGBT Chamber of Commerce. The company also asked for pro-Trump Senators to return company donations and is a bronze partner of PFLAG. Hallmark is a Corporate Member of the Mid-America LGBT Chamber of Commerce. For these reasons, Hallmark Cards receives a High Risk rating.
View Full Corporate Bias Ratings Report