Hallmark Cards
Risk Level:
Summary:
Hallmark Cards has not terminated business relationships due to religious or political beliefs, though it does vet suppliers according to LGBTQ policies. Hallmark does not protect employees from viewpoint discrimination. Hallmark has run advertisements featuring same-sex couples and has asked for pro-Trump senators to return company donations. For these reasons, Hallmark Cards receives a "Medium Risk" rating.
Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.
Hallmark Cards received a score of 100 on the Corporate Equality Index from the Human Rights Campaign (1). Among other requirements, this means Hallmark Cards vets suppliers according to LGBTQ policies.
Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.
Hallmark Cards will donate to religious organizations that engage in community work under a separate 501(c)(3) status (1).
Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.
Hallmark Cards does not protect employees from viewpoint discrimination (1).
Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.
In 2019, Hallmark subsidiary Crown Media decided to pull an advertisement featuring a same-sex couple’s wedding from the Hallmark Channel after receiving pressure from conservative groups. However, the company later apologized for pulling the advertisement, and Crown Media’s CEO stepped down due to the controversy (1)(2).
Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.
Hallmark Cards has not donated to ideological organizations hostile to freedom of expression (1).
Uses corporate political contributions for ideological, non-business purposes.
Hallmark Cards demanded that election-objecting Senators Josh Hawley (R-MO) and Roger Marshall (R-KS) return all campaign contributions they received from Hallmark’s PAC due to concerns that the Senators “do not reflect (the) company’s values” (1).
All links were last accessed and all information was updated on:
December 31, 2022
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