Helen of Troy, the parent company of many consumer brands including HydroFlask and Honeywell, implements ESG principles into all aspects of its business, including vetting vendors for ESG criteria. The company does not provide viewpoint protection and may not allow donations to religious organizations due to its DEI initiatives. The company uses its corporate reputation and funds to advance ideological causes, including The Trevor Project. Helen of Troy has not publicly terminated business contracts due to views or beliefs. For these reasons, Helen of Troy receives a Medium Risk rating.