Match Group

Texas
Media and Entertainment, Software and Services

Risk Level:

Rating - Danger
High Risk

Summary:

Match Group is the parent company of Match.com, Tinder, Hinge, and other online dating services. Match Group has banned various conservative users from its platforms. It does pledge to vet vendors for LGBTQ policies while lacking viewpoint protections for employees. Match Group and its various platforms fund the Human Rights Campaign, Black Lives Matter, and Planned Parenthood. Match advocates for the Equality Act, pro-abortion policy, and more. Match Group does not publicly discriminate against religious charities. For these reasons, Match Group receives a "High Risk" rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Match Group kicked users off its platforms for attending January 6, 2021, protests (1). One conservative banned from Tinder claimed to have been kicked off due to political discrimination (2). Match Group received a score of 100 on the Corporate Equality Index from the Human Rights Campaign (HRC) (3). Among other requirements, this means Match Group pledges to vet vendors for LGBTQ protections.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Hinge matches employee donations to charity and does not seem to restrict faith-based charities (1). Match Group does not publicly discriminate against faith-based charities (2).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Match Group does not protect against viewpoint discrimination in its employment policy (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Match Group enabled users on certain apps to post a #BlackLivesMatter icon on their dating profile (1). Match Group and its subsidiaries advocate for the Equality Act (2). Match Group appointed the disgraced former president of the HRC, Alphonso David, to its Safety Council (3). OkCupid joined the Don’t Ban Equality group to advocate for abortion and enabled a “pro-choice” label for members on its dating platform (4)(5).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Match Group set up a fund to cover employees’ costs related to travel for abortion in response to the anti-abortion law in Texas in 2021 (1). Hinge also hosted a fundraiser for an LGBTQ advocacy group (2). Tinder fundraised for the HRC to advocate for the Equality Act and also hosted a “Queer Made” fundraiser (3)(4). Hinge pledged to donate to the National Black Justice Coalition (5). OkCupid also fundraised for Planned Parenthood (6).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
Rationale

Match Group terminated their donations to the Republican Attorneys General Association following online activist pressure to support the protection of abortions. The company announced that it would terminate donations to the Democratic equivalent group as well (1).

All links were last accessed and all information was updated on:
March 24, 2023

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