Match Group

Texas
Media and Entertainment, Software and Services

Corprate Bias Ratings

Risk Level:

Rating - Danger
High Risk

Match Group is the parent company of Match.com, Tinder, Hinge, and other online dating services. Match Group has banned various conservative users from its platforms. The company vets vendors according to LGBTQ policies and does not provide its employees with protections against viewpoint discrimination, but has not publicly terminated business relationships based on views or beliefs. The company covers the cost of "medically necessary transition-related care" for its employees and their children. Match Group funds Black Lives Matter and Planned Parenthood, and is a platinum partner of the Human Rights Campaign (HRC). Match advocates for the Equality Act, pro-abortion policy, and more. For these reasons, Match Group receives a "High Risk" rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Match Group kicked users off its platforms for attending January 6, 2021, protests (1). One conservative banned from Tinder claimed to have been kicked off due to political discrimination (2). Match Group received a score of 100 on the Corporate Equality Index. Among other requirements, this means Match Group pledges to vet vendors for LGBTQ protections (3).

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Hinge matches employee donations to charity and does not seem to restrict faith-based charities (1). Match Group does not publicly discriminate against faith-based charities (2).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Match Group does not protect its employees from viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Match Group has a perfect score on the HRC’s 2022 Corporate Equality Index. This score indicates the company covers the cost of “medically necessary transition-related care” for its employees and their children (1)(2). The company enabled users on certain apps to post a #BlackLivesMatter icon on their dating profile (3). Match Group and its subsidiaries advocate for the Equality Act (4). Match Group appointed the disgraced former president of the HRC, Alphonso David, to its Safety Council (5). OkCupid joined the Don’t Ban Equality group to advocate for abortion and enabled a “pro-choice” label for members on its dating platform (6)(7).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Match Group set up a fund to cover employees’ costs related to travel for abortion in response to the anti-abortion law in Texas in 2021 (1). The company is a platinum partner of the HRC (2). Hinge also hosted a fundraiser for an LGBTQ advocacy group (3). Tinder fundraised for the HRC to advocate for the Equality Act and also hosted a “Queer Made” fundraiser (4)(5). Hinge pledged to donate to the National Black Justice Coalition (6). OkCupid also fundraised for Planned Parenthood (7). Tinder has donated directly to the BLM Global Network (8)(9).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
Rationale

Match Group terminated their donations to the Republican Attorneys General Association following online activist pressure to support the protection of abortions. The company announced that it would terminate donations to the Democratic equivalent group as well (1).

All links were last accessed and all information was updated on:
November 28, 2023

Company reports are intended for educational use only. Full Disclaimer

Generate Reports
Clear
Toast

This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy.

Accept