Mattel

California
Consumer Durables and Apparel, Media and Entertainment

Corprate Bias Ratings

Risk Level:

Rating - Danger
High Risk

Mattel, a toy company, vets vendors according to LGBTQ policies and does not provide its employees with protections against viewpoint discrimination, but has not publicly terminated business relationships based on views or beliefs. The company covers the cost of "medically necessary transition-related care" for its employees and their children. It created many ideological products including a Democrat Barbie, Republican Ken, the first gender-neutral doll, and a transgender Barbie. It advocates for the Equality Act and transgender sports. For these reasons, Mattel receives a High Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Mattel received a score of 100 on the Corporate Equality Index (CEI) from the Human Rights Campaign. Among other requirements, this means the company has pledged to vet vendors based on LGBTQ policies (1). There are no known instances of Mattel terminating business relationships because of political or religious beliefs.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Mattel has not published its charitable giving policy. The Mattel Children’s Foundation’s mission is to “help organizations overcome barriers to play and provide unforgettable memories for kids in need” (1). Mattel donates to religious organizations including Habitat for Humanity (2).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Mattel does not protect its employees against viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Mattel has a perfect score on the HRC’s 2022 Corporate Equality Index. This score indicates the company covers the cost of “medically necessary transition-related care” for its employees and their children (1)(2). In 2016, Mattel created a Democrat Barbie and Republican Ken, both packaged with a 4-year calendar and a pen for marking off the days until the next election (3). In 2019, Mattel created the world’s first gender-neutral doll. Mattel executive Kim Culmone stated, “Toys are a reflection of culture, and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels” (4). Mattel created its first-ever trans-Barbie in tribute to Laverne Cox, an LGBTQ activist (5)(6). Mattel also advocates for the Equality Act and transgender participation in youth sports (7)(8). During the Black Lives Matter movement, Mattel published a statement and started the Play Fair initiative in support of the movement (9)(10)(11). CEO Ynon Kreiz is a member of the Business Roundtable, but has not supported ideological initiatives (12).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Mattel donated $50,000 to It Gets Better an LGBTQ organization during Pride Month (1).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
Rationale

Mattel has not used its PAC donations for ideological purposes (1).

All links were last accessed and all information was updated on:
July 19, 2023

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