El Segundo, California
Consumer Durables and Apparel, Media and Entertainment

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk


Mattel scored a 100 out of 100 on the 2023-2024 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with Human Rights Campaign’s controversial demands, Mattel increases the risk of dividing employees, alienating customers and harming shareholders. The company provides a benefits package for employees which covers transgender medical procedures for covered employees and dependents, including children. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Mattel forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. It created many ideological products including a Democrat Barbie, Republican Ken, the first gender-neutral doll, and a transgender Barbie. America First Legal filed a letter with the EEOC requesting a civil rights investigation into Mattel over discriminatory practices in hiring. Mattel “deepened their understanding of unconscious bias through supplemental training”. CEO Ynon Kreiz is a member of the Business Roundtable but has not supported ideological initiatives. Mattel supports the Equality Act. The company’s CEO, Ynon Kreiz, signed the CEO Action for Diversity & Inclusion pledge, which includes a commitment to promote DEI through bias education training in the workplace. Mattel donated $50,000 to It Gets Better an LGBTQ organization during Pride Month. For these reasons, Mattel receives a High Risk rating.

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Board Bias

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CEO of Mattel

Ynon Kreiz

Ynon Kreiz


Headquartered in El Segundo, California, Mattel is a member of the Fortune 250 operating in the Consumer Durables and Apparel industry. Ynon Kreiz and Ynon Kreiz serve as CEO/President and Chairman, respectively, leading the company’s C-suite executive team and the board of directors. Amongst these teams, the collective leadership is responsible for $18,260 to Republican causes and $74,060 to Democratic causes. Under their tenure, Mattel currently holds a 'High Risk' risk rating.

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Political Contributions of Leadership:





Shareholder Proposals

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ESG Category
Summary of ResolutionMgmt RecTotal Vote % in Favor
5/29/24GovernanceJohn CheveddenTransparency in Political SpendingAgainstN/A
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