Motive Technologies, Inc.

Keep Truckin' Inc.
California
Software and Services

Corporate Bias Rating

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Risk Level:

Rating - Caution
Medium Risk

Summary:

Motive Technologies, formerly Keep Truckin', scored a 75 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with the HRC’s controversial demands, Motive Technologies, Inc. increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children. It also uses sex and gender ideology criteria in marketing. Motive forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. Motive is a signatory of the Principles for Responsible Investment and signed an open letter in support of the Equality Act. The company opposed various state and local legislation intended to protect parental rights, girls’ sports, bathroom facilities, and gendered spaces. Motive vets vendors for LGBTQ policies and does not provide viewpoint protections for its employees. However, it has not publicly terminated business relationships based on views or beliefs. For these reasons, Motive Technologies, Inc. receives a Medium Risk rating.

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