NextRoll

California
Cloud & Data Storage, Technology Hardware and Equipment

Corprate Bias Ratings

Risk Level:

Rating - Caution
Medium Risk

NextRoll, a marketing and data technology company, has not publicly terminated business relationships based on views or beliefs. NextRoll provides abortion travel benefits for its employees. By complying with Human Rights Campaign’s controversial demands, NextRoll Inc. increases the risk of dividing employees, alienating customers and harming shareholders. The company forces employees to undergo multiple ideological trainings. NextRoll signed an open letter in support of the Equality Act. The company opposed various state and local legislation intended to protect parental rights, girls’ sports, bathroom facilities, and gendered spaces. However, it likely provides viewpoint protections for its employees. For these reasons, NextRoll, Inc. receives a Medium Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

NextRoll received a score of 40 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group (1)(2). NextRoll has not publicly fired customers, suppliers, or vendors based on political views or religious beliefs.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
N/A
Rationale

NextRoll does not publish charitable giving guidelines (1).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

NextRoll’s HRC 2023 CEI rating indicates the company forces employees to attend multiple, controversial trainings on gender identity, sexual orientation, transgender issues, and divisive racial ideology. The company provides gender transition guidelines for its employees (1)(2). NextRoll does not publish a nondiscrimination policy, but seems to protect employees against viewpoint discrimination. “We strive to create an environment at NextRoll for all employees – “Rollers” in our vernacular – to thrive regardless of gender, ethnicity, sexual orientation, religious belief, or political affiliation. We do this because we believe everyone should have access to equal opportunity and because evidence shows diverse and inclusive environments lead to more productive and engaged employees, increased customer satisfaction, and financial performance” (3).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

NextRoll hosts unconscious bias training among other training for its staff (1). The company signed an open letter in support of the Equality Act (2) NextRoll opposed various state and local legislation intended to protect parental rights, girls’ sports, bathroom facilities, and gendered spaces (3). The company opposed the Florida Parental Rights in Education Act, which would prohibit teaching gender identity and sexual orientation to kids in K-3rd grade (4).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

NextRoll offers abortion benefits for its employees. From its 2022 DEI Annual Report: “We extended our U.S. medical benefits to include travel expense support for abortion-related medical services covered under our U.S. health plans when those care options are not legally available where employees live. We’ll reimburse up to $3,000 for travel to a location to get access to care, including travel and lodging expenses that are not covered by medical insurance.” (1). NextRoll made a $25,000 donation to the Human Rights Campaign (2).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

NextRoll does not operate a PAC or engage in lobbying at this time (1)(2).

All links were last accessed and all information was updated on:
February 22, 2024

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