Corprate Bias Ratings
NextRoll, a marketing and data technology company, has not publicly terminated business relationships based on views or beliefs. NextRoll provides abortion travel benefits for its employees. By complying with Human Rights Campaign’s controversial demands, NextRoll Inc. increases the risk of dividing employees, alienating customers and harming shareholders. The company forces employees to undergo multiple ideological trainings. NextRoll signed an open letter in support of the Equality Act. The company opposed various state and local legislation intended to protect parental rights, girls’ sports, bathroom facilities, and gendered spaces. However, it likely provides viewpoint protections for its employees. For these reasons, NextRoll, Inc. receives a Medium Risk rating.
Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.
Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.
NextRoll does not publish charitable giving guidelines (1).
Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.
NextRoll hosts unconscious bias training among other training for its staff (1). The company signed an open letter in support of the Equality Act (2) NextRoll opposed various state and local legislation intended to protect parental rights, girls’ sports, bathroom facilities, and gendered spaces (3). The company opposed the Florida Parental Rights in Education Act, which would prohibit teaching gender identity and sexual orientation to kids in K-3rd grade (4).
Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.
NextRoll offers abortion benefits for its employees. From its 2022 DEI Annual Report: “We extended our U.S. medical benefits to include travel expense support for abortion-related medical services covered under our U.S. health plans when those care options are not legally available where employees live. We’ll reimburse up to $3,000 for travel to a location to get access to care, including travel and lodging expenses that are not covered by medical insurance.” (1). NextRoll made a $25,000 donation to the Human Rights Campaign (2).
All links were last accessed and all information was updated on:
February 22, 2024
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