Pernod Ricard
Risk Level:
Summary:
Pernod Ricard is a beverage company headquartered in Paris, France. The company owns brands such as Absolut, Jameson, Malibu, and others. Pernod Ricard has not publicly terminated business relationships due to political or religious differences, and the company provides protections against political viewpoint discrimination. However, the company has pledged to vet vendors for LGBTQ+ policies. Pernod Ricard is leading an initiative between companies and advertisers and social media companies to enable consumers to report online content as "hate speech" for greater action from social media companies. Pernod Ricard has also donated to ideological groups hostile to freedom of expression, including the ADL and GLAAD. However, Pernod Ricard USA's PAC has donated without ideological bias, and the company does not discriminate against religious organizations in its charitable giving. For these reasons, Pernod Ricard receives a Medium Risk rating.
Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.
Pernod Ricard received a score of 100 on the Corporate Equality Index from the Human Rights Campaign (1). Among other requirements, this means Pernod Ricard pledges to vet its vendors for LGBTQ policies. However, the company has not publicly terminated business relationships due to ideological differences. In 2020, Pernod Ricard announced that it would develop an app through which consumers can report “hate speech” and “misinformation” online directly to brands to enable great censorship on social media (2)(3).
Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.
Pernod Ricard does not discriminate against religious organizations in its charitable giving.
Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.
Pernod Ricard prohibits discrimination based on political opinion (1).
Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.
Pernod Ricard brand Absolut produced and released a documentary about a Canadian drag queen (1). In 2020, Pernod Ricard announced that it would develop an app through which consumers can report “hate speech” and “misinformation” online directly to brands to enable great censorship on social media (2)(3).
Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.
Uses corporate political contributions for ideological, non-business purposes.
The Pernod Ricard USA PAC has donated in a manner accordant with business interests (1). It has not donated to ideological groups.
All links were last accessed and all information was updated on:
March 24, 2023
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