Pernod Ricard

Absolut, Jameson, Malibu, Kahlua
Food Beverage and Tobacco

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk


Pernod Ricard scored a 100 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with the HRC’s controversial demands, Pernod Ricard increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children and provides specific sexual orientation and gender identity-based benefits. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Pernod Ricard forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. Pernod Ricardprovides a benefits package for employees which covers travel/lodging costs for an abortion and transgender medical procedures for covered employees and dependents, including children. The company is part of the Global Alliance for Responsible Media. Pernod Ricard is leading an initiative between companies and advertisers and social media companies to enable consumers to report online content as "hate speech" for greater action from social media companies. Pernod Ricard and its subsidiaries have donated to ideological groups hostile to freedom of expression, including the ADL, GLAAD, and the National LGBT Chamber of Commerce. For these reasons, Pernod Ricard receives a High Risk rating.

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