Corprate Bias Ratings
Pinterest has banned the pro-life group Live Action from its platform and has censored Christian terminology on its site. The company vets vendors according to LGBTQ policies, is part of the Global Alliance for Responsible Media, and does not provide its employees with protections against viewpoint discrimination. Pinterest provides travel benefits for abortion and covers the cost of "medically necessary transition-related care” for its employees and their children. The company has funded the Southern Poverty Law Center (SPLC) and publicly endorsed the Equality Act. For these reasons, Pinterest receives a High Risk rating.
Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.
In 2019, Pinterest permanently suspended the pro-life organization Live Action from the site due to “misinformation” (1). Similarly, a leaked document detailing Pinterest’s “Sensitive Terms List” revealed that the site censors religious terms such as “Bible verses” and “Christian Easter,” citing them as “brand unsafe” (2). Pinterest received a score of 100 on the Corporate Equality Index from the Human Rights Campaign (HRC) (3). Among other requirements, this means the company has pledged to vet vendors for LGBTQ policies. The company is a member of the Global Alliance for Responsible Media, which aims to demonetize advertisements and suppress content that “vilifies” individuals based on sexual orientation and gender identity, discusses “debated social issues in a negative or partisan context” or spreads “hate speech” (4)(5)(6).
Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.
Pinterest has no written rule prohibiting donations to religious nonprofits (1).
Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.
Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.
Pinterest has a perfect score on the HRC’s 2022 Corporate Equality Index. This score indicates the company covers the cost of “medically necessary transition-related care” for its employees and their children (1)(2). After the Supreme Court voted to overturn Roe v. Wade, Pinterest announced that it provides travel benefits for abortions (3). Pinterest is a member of the Global Alliance for Responsible Media (4)(5)(6). The company hosted a fundraiser for the American Civil Liberties Union for Trans Day of Visibility (6). Pinterest also did fundraising on behalf of the SPLC in 2017–2018 (7)(8).
All links were last accessed and all information was updated on:
September 20, 2023
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