Publicis Groupe

Publicis Health, Publicis Media, Publicis Sapient, Publicis Communications, Leo Burnett Worldwide, Digitas
France
Commercial and Professional Services, Media and Entertainment

Corprate Bias Ratings

Risk Level:

Rating - Danger
High Risk

Publicis Groupe is an advertising and PR company headquartered in Paris, France. Publicis Groupe is the holding company for a number of related subsidiaries, including Publicis Healthcare, Publicis Media, Publicis Sapient, Publicis Communications, Leo Burnett Worldwide, and Digitas. Publicis Groupe vets vendors according to LGBTQ policies and does not provide its employees with protections against viewpoint discrimination, though the company has not publicly terminated business relationships based on views or beliefs. The company has pledged to cover its US-based employees' abortion-related travel expenses. Publicis Media is a member of the Global Alliance for Responsible Media. Publicis Groupe has implements ESG practices into its business strategy and offers diversity training. The company uses its reputation and corporate dollars to push gender ideology. For these reasons, Publicis Groupe receives a High Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Publicis received a score of 100 on the Corporate Equality Index from the Human Rights Campaign (1). Among other requirements, this means Publicis pledges to vet its vendors for LGBTQ policies. Publicis Media is a member of the Global Alliance for Responsible Media, which aims to demonetize advertisements and suppress content that “vilifies” individuals based on sexual orientation and gender identity, discusses “debated social issues in a negative or partisan context” or spreads “hate speech” (2)(3)(4). However, the company has not publicly terminated business relationships due to ideological differences.

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Publicis does not have a written rule discriminating against religious organizations in its charitable giving (1).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Publicis Groupe does not provide protections from political viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Publicis Groupe ran a pro-gun control campaign in Russia, and company executive Arthur Sadoun signed an open letter urging the US Senate to pass stricter gun control legislation (1)(2). Publicis has emphasized its DEI commitments, running an “Embrace Change” campaign that includes employee diversity training and an increased focus on race in hiring (3). Publicis Groupe has signed the CEO Action for Diversity and Inclusion pledge and remained involved with the organization (4). Publicis Groupe has allied with Tetu Connect, an LGBTQ policy-focused Think Tank in France (5). Publicis Groupe has published US Transition and Employment Support Guidelines and hosted a “Shine On Trans Awareness Week” (6). Publicis Groupe’s LGBTQ employee networks have raised over $550,000 for GLAAD and GLSEN and have helped Publicis Groupe agencies receive a score of 100 on the Corporate Equality Index (7). Publicis Groupe’s CEO Arthur Sadoun is a signatory to CEOs For Gun Safety (8).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

After Roe v. Wade was overturned, Publicis announced that it would expand its medical benefits to cover abortion-related travel costs for US-based employees (1). Publicis Media is a member of the Global Alliance for Responsible Media (2)(3)(4). Publicis Health is a corporate partner of the National LGBT Chamber of Commerce (5).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Publicis Groupe does not engage in political spending (1).

All links were last accessed and all information was updated on:
August 22, 2023

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