REI Co-op

Recreational Equipment Inc.
Consumer Durables and Apparel

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk


Recreational Equipment Inc. scored a 95 on the 2023-2024 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with the HRC’s controversial demands Recreational Equipment, Inc. (REI) increases the risk of dividing employees, alienating customers and harming shareholders. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. REI forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. REI canceled business relationships with Vista Outdoors due to Vista's connections with the firearms industry. REI provides a benefits package for employees which covers travel/lodging costs for an abortion and discriminates against faith-based charities in its giving. REI opposed various state and local legislation intended to protect parental rights, girls’ sports, bathroom facilities, and gendered spaces. REI does not provide viewpoint protections for its employees. The company denounced various states’ legislative efforts to protect election integrity and security. For these reasons, REI Co-op receives a High Risk rating.

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