Shiseido
Corporate Bias Rating
Expand Summary
Risk Level:
Summary:
Shiseido is Medium Risk. The company often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company elevates merit, excellence, and integrity ahead of race and identity-based policies. Shiseido occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.
View Full Corporate Bias Ratings ReportHas canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.
Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.
Shiseido’s charitable giving guidelines require that organizations abide by its nondiscrimination policy, including on the basis of sexual orientation and gender identity, thereby excluding some religious charities (1). Shiseido’s charitable giving focus areas are “social, environmental, and disaster relief” (2)(3).
Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.
Shiseido offers unconscious bias training to its employees. The company requires its HR employees to take LGBTQ understanding training (1). Shiseido developed the SEE, SAY, DO Program to help people “learn unconscious biases and stereotypes” (2)(3). Shiseido does not provide viewpoint protections for its employees (4)(5).
Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.
Shiseido supports DEI within its business practices, employing a DEI Committee (1). Shiseido participated in Rainbow Festa 2023 which promotes LGBTQ allyship and has participated in the Tokyo Rainbow Pride Parade six times. Shiseido supports the Business 4 Marriage Equality Campaign which advocates for same-sex marriage in Japan (2)(3). Shiseido supports DEI within its business practices. From its 2023 Sustainability Report: “We are committed to realizing Shiseido’s corporate mission…by prioritizing diversity, equity, and inclusion (DE&I) as our key business strategy ” (4). Shiseido supports DEI within its business practices, employing a DEI Lab to “demonstrate and utilize the connection between the success of diverse talent and corporate growth” (5).
Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.
Shiseido provides a benefits package for employees that covers travel/lodging costs for an abortion (1)(2). The company was a Champion Tier corporate sponsor of the Trevor Project, an organization that advocates for controversial sex and gender ideology, including “gender transition” drugs and surgeries for minors, through legislation, litigation, advertising, and PR campaigns. The organization also hosts online chatrooms that allow adults to communicate with minors as young as 13 about sexually explicit topics. Adults in these chatrooms have encouraged minors to adopt transgender identities and withhold this information from their parents (3)(4)(5)(6)(7). Otherwise, there are no publicly known cases of Shiseido using corporate funds to advance ideological causes, organizations, or policies (8).
Board Bias
Expand Summary
1792 Exchange has not yet compiled data about the board of directors or political contributions of leadership for this company.