TDS Telecommunications scored a 85 on the Human Rights Campaign's (HRC) Corporate Equality Index (CEI). By complying with the HRC’s controversial demands, TDS Telecommunications (TDS) increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children and provides specific sexual orientation and gender identity-based benefits. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, and philanthropic support. TDS forces employees to undergo multiple ideological trainings and uses its corporate funds to support controversial sex and gender ideologies and organizations. The company is a Brass sponsor of Out & Equal. TDS CEO is a signatory of the Business Roundtable's 2019 Statement on the Purpose of a Corporation, which promotes stakeholder capitalism over traditional shareholder obligations. However, TDS has not used its political contributions for ideological purposes. For these reasons, TDS receives a Medium Risk rating.