Hertz terminated its discount offering program for members of the National Rifle Association after the 2018 Marjory Stoneman Douglas school shooting. By complying with Human Rights Campaign’s controversial demands, Hertz increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children and provides specific sexual orientation and gender identity-based benefits. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Hertz forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. Hertz CEO is a member of the Business Roundtable. For these reasons, Hertz receives a High Risk rating.