Hertz terminated its discount offering program for members of the National Rifle Association after the 2018 Marjory Stoneman Douglas school shooting. Hertz scored a 90 out of 100 on the 2023-2024 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with Human Rights Campaign’s controversial demands, Hertz increases the risk of dividing employees, alienating customers and harming shareholders. The company provides a benefits package for employees which covers transgender medical procedures for covered employees and dependents, including children. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Hertz forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. Hertz CEO Stephen Scherr is a member of the Business Roundtable, which supports stakeholder capitalism over traditional shareholder obligations. The company’s former CEO, Paul Stone, signed the CEO Action for Diversity & Inclusion pledge, which includes a commitment to promote DEI through bias education training in the workplace. For these reasons, Hertz receives a High Risk rating.