Commercial and Professional Services, Media and Entertainment

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk


Tripadvisor pulled ads from Laura Ingrahm's show in 2018 due to her criticisms of the political views of a Parkland shooting survivor. TripAdvisor scored a 100 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with the HRC’s controversial demands, Tripadvisor increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children and provides specific sexual orientation and gender identity-based benefits. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Tripadvisor forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. Tripadvisor supports the Equality Act. The company opposed various state and local legislation intended to protect parental rights, girls’ sports, bathroom facilities, and gendered spaces. TripAdvisor advocated for federal legislation that would overrule state laws designed to protect girls' sports but does not discriminate against charitable organizations based on views or beliefs. The company denounced various states’ legislative efforts to protect election integrity and security. For these reasons, Tripadvisor receives a High Risk rating.

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Shareholder Proposals

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ESG Category
Summary of ResolutionMgmt RecTotal Vote % in Favor
6/11/24SocialMercy Investment ServicesReport on Implementation of the Global Human Rights Policy Concerning Operation in CAHRAsAgainstN/A
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