Ubisoft

France
Media and Entertainment

Corprate Bias Ratings

Risk Level:

Rating - Caution
Medium Risk

Ubisoft partners with the Anti-Defamation League and the British Police to track and punish "hate speech" and "toxicity" in its multiplayer environments, without clearly defining the terms. Ubisoft does not provide protections for employees against viewpoint discrimination. Ubisoft has partnered with GLAAD for the purposes of LGBTQ representation, and the company made a donation to Black Lives Matter (BLM) in 2020. For these reasons, Ubisoft receives a Medium Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Ubisoft partnered with the Anti-Defamation League and the British Police with a goal to ban “hate speech” and “toxicity” in its multiplayer games (1)(2).

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Ubisoft does not have any policies prohibiting donations to faith-based charities (1)(2).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

While the company Code of Conduct states that “discrimination of any kind has no place at Ubisoft,” there are no explicit protections from viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Ubisoft started the Fair Play Program, a training course that identifies “personal triggers” (1). Ubisoft partnered with GLAAD, an LGBTQ group, to enhance LGBTQ depictions in Assassin’s Creed (2).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Ubisoft pledged $100,000 to the Black Lives Matter movement and related causes, including the BLM organization itself (1)(2).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Ubisoft does not have a PAC.

All links were last accessed and all information was updated on:
August 18, 2023

Company reports are intended for educational use only. Full Disclaimer

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