Ubisoft

Media and Entertainment

Risk Level:

Rating - Danger
High Risk

Summary:

Ubisoft partners with the Anti-Defamation League and the British Police to track and punish "hate speech" and "toxicity" in its virtual gaming environments. Ubisoft does not protect employees from viewpoint discrimination. Ubisoft has used its corporate reputation to advance LGBTQ causes. Ubisoft made a donation to Black Lives Matter (BLM) in 2020 but has not used its image to advance ideological agendas. For these reasons, Ubisoft receives a High Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Ubisoft, which has sometimes mixed ideology into its games, partnered with the Anti-Defamation League and the British Police with a goal to ban “hate speech” and “toxicity” in gaming (1)(2).

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Ubisoft does not have any policies prohibiting donations to faith-based charities (1)(2).

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

While the company Code of Conduct states that “discrimination of any kind has no place at Ubisoft,” there are no explicit protections from viewpoint discrimination (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Ubisoft started the Fair Play Program, a training course that identifies “personal triggers” (1). Ubisoft partnered with GLAAD, an LGBTQ group, to support LGBTQ causes within the game Assassin’s Creed (2).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Ubisoft made a one-time donation to Black Lives Matter (BLM) in 2020 (1).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Ubisoft does not have a PAC.

All links were last accessed and all information was updated on:
February 14, 2023

Company reports are intended for educational use only. Full Disclaimer

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