Maytag, KitchenAid, Jenn-Air, Amana
Benton Harbor, Michigan
Consumer Durables and Apparel

Corporate Bias Rating

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Risk Level:

Rating - Danger
High Risk


Whirlpool scored a 100 on the 2023 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. By complying with the HRC’s controversial demands, Whirlpool increases the risk of dividing employees, alienating customers and harming shareholders. The company covers transgender-related medical costs for its employees and their children and provides specific sexual orientation and gender identity-based benefits. It also uses sex and gender ideology criteria in employee recruitment, vendor selection, marketing, and philanthropic support. Whirlpool forces employees to undergo multiple ideological trainings and uses its reputation, corporate funds, and political influence to support controversial sex and gender ideologies, organizations, and legislation. The company is a corporate partner of the Human Rights Campaign (HRC), supports the Equality Act, and funds multiple LGBTQ organizations. Its subsidiary Kitchen Aid has a partnership with transgender influencer Dylan Mulvaney. Whirlpool mandates unconscious bias training for its employees and is a signatory of the Business Roundtable's 2019 Statement on the Purpose of Corporation, which promotes stakeholder capitalism. Whirlpool is a Bronze partner of PFLAG. For these reasons, Whirlpool Corporation receives a High Risk rating.

Board Bias

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CEO of Whirlpool

Marc Bitzer

Marc Bitzer


Headquartered in Benton Harbor, Michigan, Whirlpool is a member of the Fortune 250 operating in the Consumer Durables and Apparel industry. Marc Bitzer and Marc Bitzer serve as CEO/President and Chairman, respectively, leading the company’s C-suite executive team and the board of directors. Amongst these teams, the collective leadership is responsible for $156,975 to Republican causes and $54,650 to Democratic causes. Under their tenure, Whirlpool currently holds a 'High Risk' risk rating.

Political Contributions of Leadership:





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