Yeti
Corporate Bias Rating
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Risk Level:
Summary:
Yeti is Medium Risk. The company often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company implements race and identity-based policies that replace merit, excellence, and integrity with preferential treatment and outcomes. Yeti occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.
View Full Corporate Bias Ratings ReportHas canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.
In 2018, Yeti ended its legacy discount program with the NRA, which launched claims of cancellation and discrimination. Yeti claimed it was unrelated to the timing of Delta and other companies ending NRA discounts after the Parkland school shooting (1). However, the company has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (2).
Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.
Yeti does not appear to discriminate against charitable organizations based on views or beliefs (1).
Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.
Yeti requires its employees to take unconscious bias training (1)(2). The company appears to prioritize diversity over merit in its recruitment and hiring. From its 2022 ESG Report: “we are building key resources to help all recruiters and hiring managers at YETI to integrate equity and inclusion into every part of the hiring process, from crafting job descriptions through applicant review and employment offers” (3). It appears to prioritize diversity over merit in its business structure through the establishment of gender and racial targets for its leadership composition and ambassador. The company is seeking to “Achieve gender parity at leadership levels by 2025”, as well as for 30% of ambassadors to be female and racial and ethnic diversity to reach 15% by 2030 (4). The company does not provide viewpoint protections for its employees (5).
Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.
Yeti‘s CEO Matt Reintjes signed the CEO Action for Diversity & Inclusion pledge, which includes a commitment to promote DEI through bias education training in the workplace, strategize on DEI programs/initiatives with other signatories, and engage boards of directors when developing and evaluating DEI strategies (1)(2). The company supports DEI within its business practices. From its 2022 ESG Report: “We also worked across the company to elevate our commitment to diversity, equity, and inclusion” (3). The company supports ESG within its business practices. From its 2022 ESG Report: “we remain focused on embedding ESG priorities throughout YETI” (4). Otherwise, there are no publicly known cases of the company using its reputation to advance ideological causes or policies (5).
Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.
Board Bias
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1792 Exchange has not yet compiled data about the board of directors or political contributions of leadership for this company.
In the News
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Yeti