Yeti

Texas
Consumer Durables and Apparel

Corprate Bias Ratings

Risk Level:

Rating - Caution
Medium Risk

Yeti, a manufacturer specializing in outdoor products, ended its discount program for the NRA in 2018, causing claims of cancellation. Yeti does not protect employees from viewpoint discrimination. Yeti has hosted LGBTQ PRIDE events. However, Yeti does not donate to ideological causes or groups hostile to freedom of expression. It does not appear to discriminate against religious groups in its charitable giving. For these reasons, Yeti receives a Medium Risk rating.

Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has denied service to customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

In 2018, Yeti ended its legacy discount program with the NRA, which launched claims of cancellation and discrimination (1). Yeti claimed it was unrelated to the timing of Delta and other companies ending NRA discounts after the Parkland school shooting. Yeti has not canceled clients or fired employees due to views or beliefs. 

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
Rationale

Yeti does not appear to discriminate against religious organizations in its charitable giving (1). 

Criteria

Employment policies fail to protect against discrimination based on political affiliation/views and/or religion.

Risk Level
Rationale

Yeti does not provide viewpoint protections for its employees (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support ideological causes and/or organizations hostile to freedom of expression.

Risk Level
Rationale

Yeti has committed to multiple acts of public advocacy for or engagement with the LGBTQ movement, including attending PRIDE events and creating its PRIDE+ resource group (1). In 2020, Yeti launched its unconscious bias training for all employees (2).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Yeti partners with organizations that “celebrate a life outdoors” (1). Yeti has not used corporate funds to advance ideological causes, organizations, or policies (2).

Criteria

Uses corporate political contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Yeti does not operate a PAC at this time (1). 

All links were last accessed and all information was updated on:
February 16, 2024

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