Dentsu

Dentsu received a score of 100 on the 2025 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. The company recruits employees based on sexual identity issues. The company discriminates against vendors that do not promote divisive sex and gender policies, indicating it prioritizes sexual issues over merit (1)(2). The company was a member of the Global Alliance for Responsible Media, which demonetized and suppressed content that it deemed to spread “hate speech” or “misinformation”, discuss “debated social issues in a negative or partisan context”, or “vilif[y]” individuals based on sexual orientation and gender identity. These arbitrary guidelines were used to censor mainstream perspectives online (3)(4)(5). In April 2026, the FTC charged Dentsu with unlawful collusion with other advertising agencies to discriminate against organizations based on political opinions. Dentsu agreed to a settlement that would prevent the company “from entering into agreements that set common brand safety standards or restrict advertising based on what the FTC characterizes as biased or politically motivated criteria”. The agreement still needs to be approved by a federal judge (6)(7)(8). Once GARM was dissolved, Dentsu, along with the 614 Group, started the Dentsu Coalition, which “appears to be pursuing objectives similar to GARM’s” (9). However, it has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (10).

Dentsu‘s HRC 2025 CEI rating indicates the company will not donate to non-religious charities unless they embrace controversial sexual identity policies (1)(2). The company does not publish charitable giving guidelines (3).

Dentsu’s HRC 2025 CEI rating indicates the company forces employees to attend multiple, controversial trainings on gender identity, sexual orientation, transgender issues, and divisive racial ideology. The company provides gender transition guidelines for its employees and a specific benefits guide with a comprehensive explanation of transgender services funded by the company (1)(2). The company does not provide viewpoint protections for its employees (3).

Dentsu‘s HRC 2025 CEI rating indicates the company agrees to allow a controversial stakeholder group focused on sexual identity issues to dictate marketing or advertising strategy. By doing so, the company risks dividing employees, alienating customers and harming shareholders (1)(2). Its CEO Tim Andree is a signatory to CEOs For Gun Safety (3). The company hosts multiple internal LGBTQ advocacy events, including a Drag Queen Bingo event, but has not used its reputation to sign onto pro-LGBTQ letters or legislation (4). It was a contributing member of GARM’s Action Guide to Reduce Media Greenhouse Gas Emissions and The Global Media Sustainability Framework which provides an action plan for media companies to transition to net zero greenhouse gas emissions (5)(6). The company scored a 95 out of 100 on the 2023-2024 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group (7)(8).

Dentsu provides a benefits package for employees that covers travel/lodging costs for an abortion and transgender medical procedures for covered employees and dependents, including children (1)(2)(3)(4). The company’s HRC 2025 CEI rating indicates the company covers transgender related costs for its employees and their children, including paid short-term leave, puberty blockers, cross-sex hormones, chest surgeries, genital surgeries, medical visits and lab monitoring, travel and lodging. Additionally, the company has pledged philanthropic support of at least one organization or event that promotes sex and gender ideology. By allowing a political stakeholder group to dictate operations, the company increases health care costs and risks dividing employees, alienating customers and harming shareholders (5)(6). The company stated, “We are encouraged to see a robust industry support for consistent and equal access to women’s healthcare across the United States” (7). It was a member of the Global Alliance for Responsible Media and a corporate partner of the National LGBT Chamber of Commerce (8)(9)(10). The company is a corporate partner of the National LGBT Chamber of Commerce (11). Otherwise, there are no publicly known cases of the company using corporate funds to advance ideological causes, organizations, or policies (12).

Dentsu’s HRC 2025 CEI rating indicates the company publicly advocated for controversial sex and gender ideology through local, state or federal legislation or initiatives. By allowing a political stakeholder group to dictate operations, the company risks dividing employees, alienating customers and harming shareholders (1)(2). The company does not operate a PAC or engage in lobbying at this time (3)(4)(5).