GoPro, Inc. - 1792 Exchange

Rating Overview

GoPro, Inc. is Medium Risk.

GoPro, Inc. is Medium Risk. The company often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company implements race and identity-based policies that replace merit, excellence, and integrity with preferential treatment and outcomes. GoPro, Inc. occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise

Rating Criteria

Corporate Weaponization Risk Levels
Criteria	Risk Level
Cancellations	Medium Risk
Discriminatory Philanthropy	Lower Risk
Employment Protection	High Risk

Corporate Weaponization ⓘ

Corporate Governance and Public Policy Risk Levels
Criteria	Risk Level
Advocacy Bias	High Risk
Funding	High Risk
Political Actions	Lower Risk

Corporate Governance and Public Policy ⓘ

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization

Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

Medium

Rationale:

GoPro promotes divisive sex and gender policies. Its Supplier Code of Conduct requires international vendors to include sexual orientation in their nondiscrimination policy (1). However, GoPro has not canceled customers, suppliers, or vendors based on political views or religious beliefs (2).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

Lower

Rationale:

GoPro does not appear to discriminate against charitable organizations based on views or beliefs (1).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

High

Rationale:

GoPro’s CEO Nicholas Woodman signed the CEO Outdoor Diversity pledge, which includes a commitment to explore DEI education training in the workplace and potentially prioritize diversity over merit in its hiring and leadership composition (1)(2)(3). GoPro appears to prioritize diversity over merit in its leadership composition. From its Corporate Governance Guidelines: “the Board believes its effectiveness is significantly enhanced by being comprised of a mix of directors with diverse backgrounds (inclusive of age, gender, race, ethnicity, sexual orientation and gender identity)” (4). GoPro requires its employees to take DEI education and awareness training (5). GoPro protects its employees against viewpoint discrimination (6).

Corporate Governance and Public Policy

Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

GoPro supports DEI within its business practices, employing a DEIB Council that focuses on “workplace inclusion, and diversity in hiring + pipeline” and employing a DEIB Practitioner (1)(2)(3). GoPro hosted the 2nd annual DEIB Speaker Series Summit a 3-day summit on topics including allyship and gender equity (4). GoPro supports DEI within its business practices. From its Inside Line page: “It is our firm belief that a more diverse workforce is central to our innovation and our success. GoPro celebrates an annual global Diversity, Equity, Inclusion and Belonging Day (5).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

GoPro provides a benefits package for employees that covers travel/lodging costs for an abortion (1)(2)(3). In the wake of the Black Lives Matter movement, GoPro funded three organizations to combat “systemic racism”, including the GirlTrek, My Brother’s Keeper (MBK) Alliance, and The Southern Center for Human Rights (4)(5). Otherwise, there are no publicly known cases of GoPro using corporate funds to advance ideological causes, organizations, or policies (6).

Criteria:

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level:

Lower

Rationale:

GoPro does not operate a PAC at this time and has not lobbied for ideological purposes (1)(2)(3).