Kering

Industries Consumer Durables and Apparel, Household and Personal Products
Subsidiaries Gucci, Balenciaga, Saint Laurent, Alexander McQueen
Location France
(Along with 48 other companies)
Activism

Companies provide a benefit package for employees which covers travel/lodging costs for an abortion.

Companies who are/were a corporate partner of the The Trevor Project, an organization that advocates for controversial sex and gender ideology, including for children.

Companies that offer so-called transgender healthcare for their employees and covered dependents.

Rating Overview

Risk Rating: Medium

Kering is Medium Risk.

Kering often yields to political activism in shaping corporate governance, potentially alienating consumers, dividing employees, and harming shareholders. The company implements race and identity-based policies that replace merit, excellence, and integrity with preferential treatment and outcomes. Kering occasionally embraces corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues at times. This approach fails to safeguard free exercise, free speech, and free enterprise.

Rating Criteria

Corporate Weaponization Risk Levels
Criteria Risk Level
Cancellations Medium Risk
Discriminatory Philanthropy High Risk
Employment Protection Medium Risk

Corporate Weaponization

Corporate Governance and Public Policy Risk Levels
Criteria Risk Level
Advocacy Bias High Risk
Funding High Risk
Political Actions No Data

Corporate Governance and Public Policy

Rating Criteria Detail

Criteria Risk Level Rationale

Corporate Weaponization


Criteria:

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level:

Medium

Rationale:

Kering Americas received a score of 75 on the 2025 Corporate Equality Index (CEI) from the Human Rights Campaign (HRC), a political stakeholder group. The company recruits employees based on sexual identity issues. The company discriminates against vendors that do not promote divisive sex and gender policies, indicating it prioritizes sexual issues over merit (1)(2). However, the company has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (3).

Criteria:

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level:

High

Rationale:

Kering’s HRC 2025 CEI rating indicates the company will not donate to non-religious charities unless they embrace controversial sexual identity policies (1)(2). Kering does not appear to discriminate against religious organizations based on views of beliefs. The Kering Foundation focuses on preventing violence against women and supporting survivors of abuse (3).

Criteria:

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level:

Medium

Rationale:

Kering Americas’ HRC 2025 CEI rating indicates the company forces employees to attend multiple, controversial trainings on gender identity, sexual orientation, transgender issues, and divisive racial ideology (1)(2). Kering protects its employees against viewpoint discrimination (3).

Corporate Governance and Public Policy


Criteria:

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

Kering issued a public statement criticizing the US Supreme Court’s decision to overturn Roe v. Wade (1). Chime for Change, a partnership between Kering subsidiary Gucci and the Kering Foundation, hired a gun control activist, Sarah Chadwick, as a spokesperson (2). Chime for Change includes abortion access as a centerpiece of its advocacy work, both in the United States and abroad (3). Kering supports DEI within its business practices, employing a DEI Officer (4). Gucci joined the UN Women’s Generation Equality Action Coalitions in support of gender equality and LGBTQ equality (5)(6). In 2021, Gucci started using gender expansion language to allow employees to self-identify their gender (7). Gucci created a gender-fluid collection in support of LGBTQ identities (8). Balenciaga featured an artist’s line of clothing portraying explicit content of children (9). Kering is committed to net zero carbon emissions by 2050 (10). Kering supports ESG within its business practices. It has published an ESG databook that “gathers a non-exhaustive list of environmental, social, governance and supply chain related data that Kering is monitoring on an annual basis to report on its Sustainability Strategy advancement” (11).

Criteria:

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level:

High

Rationale:

Kering provides a benefits package for employees that covers travel/lodging costs for an abortion and transgender medical procedures for covered employees and dependents, including children (1)(2)(3). Balenciaga, another Kering subsidiary, made a similar statement (4). The company’s HRC 2025 CEI rating indicates the company covers transgender related costs for its employees and their children, including paid short-term leave, puberty blockers, cross-sex hormones, chest surgeries, genital surgeries, medical visits and lab monitoring, travel and lodging. By allowing a political stakeholder group to dictate operations, the company increases health care costs and risks dividing employees, alienating customers and harming shareholders (5)(6). Gucci, a subsidiary of Kering, was a Champion Tier corporate sponsor of the Trevor Project, an organization that advocates for controversial sex and gender ideology, including “gender transition” drugs and surgeries for minors, through legislation, litigation, advertising, and PR campaigns. The organization also hosts online chatrooms that allow adults to communicate with minors as young as 13 about sexually explicit topics. Adults in these chatrooms have encouraged minors to adopt transgender identities and withhold this information from their parents. Balenciaga was a Gold Tier corporate sponsor of the Trevor Project (7)(8)(9)(10)(11)(12). Kering and its subsidiaries have also funded Campaign Zero and the Know Your Rights Camp, a group run by Colin Kaepernick (13)(14). Gucci also pledged $500,000 to the March for Our Lives gun control campaign (15). Gucci runs a separate charitable giving campaign for “Changemakers” whereby “the fund provides preference to organizations led by diverse leaders. Gucci Changemakers will assist applicants focused on critical social impact areas, including social justice and equity, arts and culture; health equity and wellness; and education” (16). Kering brand Balenciaga committed to an annual donation to the NAACP following George Floyd’s death (17)(18) Otherwise, there are no publicly known cases of Kering using corporate funds to advance ideological causes, organizations, or policies (19).

Criteria:

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level:

N/A

Rationale:

Kering Americas does not operate a PAC or report on its lobbying at this time (1)(2)(3).