Rumble

Longboat Key, Florida
Video Communications

Corporate Bias Rating

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Risk Level:

Rating - Clear
Lower Risk

Summary:

Rumble is Lower Risk. The company does not yield to political activism in shaping corporate governance, preventing initiatives that potentially alienate consumers, divide employees, and harm shareholders. The company elevates merit, excellence, and integrity ahead of race and identity-based policies. Rumble does not embrace corporate initiatives that redirect its central focus from business goals to partisan policies and divisive issues. This approach protects free exercise, free speech, and free enterprise.

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Criteria
Risk Level
Rationale
Corporate Weaponization
Criteria

Has canceled customers, suppliers, or vendors due to their political views or religious beliefs OR corporately boycotts, divests, or sanctions regions, people groups, or industries.

Risk Level
Rationale

Rumble has formed partnerships with individuals that have been shunned by other companies for political reasons (1). The company has prided itself on being an open discussion-focused platform and distanced itself from other platforms that have censored certain forms of speech (2). The company has made a deal with former President Trump and Truth Social, his company’s social media network, to operate as a part of the same business (3). However, it does not remove or limit opinions that are different from those of Mr. Trump; in fact, the company has offered financial support to dissenting users to demonstrate that the site is “hospitable” to all perspectives (4). The company has not publicly canceled customers, suppliers, or vendors based on political views or religious beliefs (5).

Criteria

Charitable giving (including employee matching programs) policies or practices discriminate against charitable organizations based on views or religious beliefs.

Risk Level
N/A
Rationale

Rumble does not publish charitable giving guidelines (1).

Criteria

Employment policies fail to protect against viewpoint or other discrimination and/or are ideological in nature.

Risk Level
Rationale

Rumble does not provide viewpoint protections for its employees (1).

Corporate Governance and Public Policy
Criteria

Uses corporate reputation to support causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Rumble made a deal with former President Trump and Truth Social, his company’s social media network, to operate as a part of the same business (1). However, the company does not remove or limit opinions that are different from those of Mr. Trump; in fact, the company has offered financial support to dissenting users to demonstrate that the site is “hospitable” to all perspectives (2). The company has not supported ideological causes or policies (3).

Criteria

Uses corporate funds to advance ideological causes, organizations, or policies hostile to freedom of expression.

Risk Level
Rationale

Rumble has not used corporate funds to advance ideological causes, organizations, or policies (1).

Criteria

Uses corporate political actions and/or financial contributions for ideological, non-business purposes.

Risk Level
N/A
Rationale

Rumble does not operate a PAC or engage in lobbying at this time (1)(2)(3).

Board Bias

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1792 Exchange has not yet compiled data about the board of directors or political contributions of leadership for this company.

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